SEO Terms Every Marketer Should Know.

301 Redirect

A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Redirect

A message and form of redirection when a URL has changed location temporarily.

A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.

A/B Test

Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better

AdWords

Google’s advertisement and link auction network.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Algorithm

The technology used by search engines to determine the search engines.

a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Anchor Text

The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Back Link

Any link into a page or site from any other page or site.

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Black Hat

SEO tactics that are counterproductive to best practices.

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Bounce Rate

The percentage of visitors to a website that leave prior to viewing any other pages.

the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Bot (Robot or Crawler)

A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.

A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."

Conversion Rate

A percentage of visitors that complete a desired goal or action.

CPA (Cost Per Acquisition)

A measurement of the total cost of each sale or lead from the beginning to the end.

CPC (Cost Per Click)

Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.

CPM (Cost Per Thousand)

A fee charged every time an ad appears for the 1,000^th time.

CSS (Cascading Style Sheets)

A way of adding styles and changing the appearance of documents.

CTR (Click Through Rate)

The percentage of users that click on an ad.

Directory

A list of websites that are categorized into different topics.

Domain:

The primary address for your site (example: http://www.quriousdigital.com/)

HTML (Hypertext Markup Language)

The coding portion of a website that search engines read.

Inbound Link

A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.

Indexed Pages

Pages of a website that are stored by search engines.

Infographic

An image that displays various facts in a visually appealing way.

Internal Link

A link from one page on a website to another page on the same website.

Keyword

A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.

Keyword Density

The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.

Keyword Research

The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.

Keyword Stuffing

A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.

KPI (Key Performance Indicators)

Ways of measuring online marketing goals.

Landing Page

A page that is strategically designed to get visitors to visit it.

Link Building

Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.

Local Search Result

Search results that are relevant to what was searched for (the query) based on the location.

Long Tail Keyword

Keyword Phrases with at least two or three words.

Meta Description

A few sentences that may appear in search results that describe the content of a page.

Organic (Natural) Search Results

The unpaid search results and listings that appear after a search.

PageRank (PR)

A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.

Panda

A Google algorithm that sorts websites into groups based on their quality and relevance to search results.

Query

The keyword a searcher enters into a search engine.

SEM (Search Engine Marketing)

The various advertising techniques that go into improving a website’s search engine ranking.

SEO (Search Engine Optimization)

The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.

SERP (Search Engine Ranking Page)

This is the page that web searchers see after they enter information (the query) into a search engine.

Sitemap

A page that gives search engines a route to navigate through a website.

Social Bookmarking

Building relevant links on social platforms in order to bring in traffic.

Traffic

Visitors to a website.

User engagement

A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.

User experience

A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.

White Hat

SEO tactics that have good quality and are honest.

Widget

An application that can be installed to serve a specific purpose on a web page.

source- internet 

Social Media Guide.

Marketing has always been a difficult endeavor on social media platforms. It’s not the marketing itself that can be difficult, but rather getting any kind of decent results. The best results are always gained when a social media site is new and still popular amongst people. Popularity can be measured in a lot of different ways. For example, Facebook and Twitter are popular social media sites, but they are not fresh anymore which gives them somewhat of a different popularity rating. When Twitter was new, you could easily get 50%-75% clickthrough rate on your links, whereas today you only get a fraction of that. Click Through rates on Twitter today can be as low as less than 1%. So how do you go about this kind of marketing? This social media marketing Company  might help you out.

1.Facebook-

• Facebook is good for engaging people who like your brand, want to share their opinion and participate in contest.
• You can jump start your brand exposure through ad-platform or hire facebook consultant to help you grow your brand presence. 
• Like Twitter sharing on facebook is increasing rapidly and providing both traffic and exposure for content.traffic can increase if you have share button on your content.
• Sharing and liking content and shown an effect when searching on bing, google.it have big  effcect on SERP.

2.Google Plus-

• G+ is an excellent way to communicate with your followers, it have unique google plus features including like hangouts, enabling face-to-face chats that can be used in various ways , circles provide a way to place people in relevant groups.
• Googles new update to its algorithm , the major of searches for brands are showing google+ pages near the top. the same goes for all content and pages that have received +1s . google+ now  estimate it has 540 million users, of which 350 million are active.
• Content is heavily shared and has an excellent chance of receiving traffic to individual posts. and  more +1 to your content and pages will help to get more visibility in SERP.
• +1 to content and pages has shown significant SERP increase . this is an execellent tool for brand manegment as well as for SEO.

3.Twitter-

• Its advisable to use keyword and brand search monitoring through social mention and hootsuite to track what people are saying about you and your competitors. find these mentions occur to increase frequency of tweets.
• Twitter offers unique opportunity for web site integration and to engage with customers in viral way. twitter has become a must for all companies-both for branding and PR management.  
• The potential can be large but promotion is an art form- promote your brand too heavily and turn off followers, yet don't promote enough and receive little attention. 
• The value to your sites SEO is limited, but tweets will rank high in search results- good for ranking breaking news , though shorthanded URLs are no benefits. use your name as your username because it will ranking highly for your brand.

4.Youtube-

• Whether you seek to entertain, inform , or both , video is a powerful channel for quickly engaging your customers, responding to complaints, and demonstrating your social-media savvy.
• Youtube can be one of the most powerful branding tools on the web when you build your channel and brand your videos.
• Traffic goes  to the videos. if the goal is to get traffic back to your site, then add a hyperlink in the video description.
• The video network is very good for building links back to your site because videos rank high. 

Qurious Digital.

5 Free & Easy SEO Tools

1.Google Analytics

Complete web stats and search insights

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

2.GoogleWebmaster Tools 

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

1. Access to search statistics on Google
2. Latest data regarding incoming links and internal links
3. Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
4. Shows you keywords you are targeting and how effective they are
5. Insights into crawling and indexing activity on the site

3.Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

1. You can use it to spy and swipe your competitor's keywords
2. You can find local keywords a lot faster (there's a bonus in this post)
3. This is a wonderful tool for people looking for niche markets and other topics to blog about
4. Create adwords campaigns easily
5. Use it as a guide to create a silo structure for your site (this is huge for relevance)

4.Keywordtool.io

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

1. It generates up to 750+ suggestions for every keyword
2. No errors. Keyword Tool is extremely reliable as it works 99.99% of the time
3. Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.
4. If you are looking for keywords in languages other than English, you will find Keyword Tool's features really useful.

5.SERPs Rank Checker

See where your site ranks for certain terms.You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

1. International keyword rankings-Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations. Our free rank checker can lookup rankings in dozens of countries. Use it to spot check keyword rankings anytime. 
2. Mobile keyword rankings-Select mobile or desktop rankings. If mobile is selected, we'll also highlight if Google is showing the "Mobile-friendly" tag next to a URL. If you want to track mobile rankings at a larger scale, read more about our mobile rank tracking solution.
3. Local keyword rank checker-See rankings from specific cities or zip codes. Check one keyword in a hundred different cities. Read more about our local keyword rank tracking.

5 Reasons Why a Website Is Important For Your Business(infographic)

Pay Per Click

PPC-Pay Per Click

Pay per click or paid search marketing is a form of internet marketing where advertiser pays every time their ad is clicked. We run Successful PPC campaigns by engaging into PPC Keyword Research, Ad Text Optimization, Ad Extensions, Bid Management & Optimization, and Landing Page Optimization.PPC is the abbreviation of pay per click which means you have to pay some amount on for each click on your advertisement. You can start pay per click campaign anytime to improve your business enquiries or conversions. Google AdWords, Yahoo publisher, Facebook Ads, Msn Adcenter and LinkedIn Ads are popular medium to start your paid campaign to target your desired customers.Google is earning more than 98% of its revenue through Google AdWords only and they are doing very good in online advertising. Google always provide relevant ads to the visitors what they are looking for.

Why PPC?

In PPC, your account will be managed by certified professionals and they will make you sure to provide best campaign management. We offer:

Project pre-analysis before starting.

Conversion tracking verification to track ROI

Weekly performance report

Landing page recommendations

A/B Testing for Landing pages

Regular Conversion optimization

24x7x365 online support

At SEO Experts India, the Search Engine Marketing Life Cycle covers all significant milestones. Right from conducting indefinite research of the market, of your business and the mapping for both to defining KPI goals & business objectives, our specialists dedicate sufficient resources in order to build a strong campaign to beat your competition.

Our campaigns are regularly monitored and optimized to meet customized needs.

Researching and extracting Optimized Keywords

Comprehensive Competitor Analysis

Ad Copy and Landing Page Optimization

Integrated Campaign with Bid Management Tools

Banner, Content & Retargeting Campaigns

Use of Conversion tracking tools to measure results.

Focusing on the major PPC network providers and achieving the greatest market share gains

Developing an ongoing custom online advertising strategy and supporting new traffic

Defining where to geographically show your keyword-targeted ads

Improving PPC-related quality scores and solidifying existing rankings

Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics

Monitoring results and making recommendations on an ongoing basis to continually enhance account performance, site performance and ROI

Staying informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals

While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC).PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.

Qurious digital pune is able to provide your PPC marketing strategy with support and value on your companys domain. We work with you to manage your PPC efforts and maximize your websites potential search traffic and ultimately, conversions and ROI.Each project valuation tends to be unique based upon individual goals. However, actionable recommendations can normally be categorized into several sub valuations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.Without well researched goals and an understanding of not just what opportunities exist today, but also what opportunities are developing tomorrow and beyond, a successful PPC campaign can never be realized, much less optimized and maximized.Advanced keyword research strategies coupled with analytics and industry research are foundational elements of the Qurious digital pune methodology. That research will provide awareness and insights into new keyword opportunities, progressive search behaviors and new potential keyword considerations as they develop.

SEM Marketing

SEM-Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. With the help of keyword research, intelligent keyword grouping, competitive analysis and paid listings higher rankings for your website on search engines can be achieved. Backend tools such as HTML validators and web analytic tools are used to provide data on a website and its visitors which helps in determining the success of a website.

Here are some of the key benefits of SEM.

You will drive targeted traffic to your site 24/7. When your website is visible on search engines, your business will receive traffic every hour of every day. Focusing on an exact customer base, SEM will place your product or service in front of prospects at the time that they are searching for it. Search engine is the number one traffic referral source for most websites.[3] There are millions of searches every day for products, services and other information. Search marketing brings you more targeted audience.

Its cost effective. When you compare SEM to other advertising media, its certainly more cost effective. Any company should generate a positive return on investment. The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. Its also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.

Its quick to implement! After an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once its up and running, traffic will be attracted to your website within hours. It may take a few months for the campaign to have a significant effect, but the initial setup can be done in a short amount of time.

SEM is measurable and flexible. SEM can provide extensive data on the responses to your campaign, meaning theres a high level of analysis to support and develop the campaign. The campaign can also be adjusted in response to the results that youre finding, making it a very flexible form of advertising.

You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand.If searchers see your website often, they will remember your brand. Even if they dont need your product or service now, they will think about it in the future when they do.

Our full Services detailed below:-

Website Audit where you are now, including your search engine competitors, site evaluation, click-through analysis, HTML code, calls for action, links plus more.

Keyword Research Identifying visitors winning search term keywords and phrases with high demand that will generate qualified visitors for your site from major search engine.

Website optimization your website pages will be optimized for high ranking within search engines, directories based on search term and keywords and phrases related to your product or services.

Website Submission manual submission to the 50 + top search engines and directory including Aol, MSN, Google Plus Directories, Yahoo etc.

Pay per click Services PPC advertising is today’s most effective to get high traffic and qualified visitors from main search engine and it works instantly. Fully accountable – you only pay for results.

Monitoring and Reporting End result reporting services which includes analysis of your website log files, click through tracking, search engine ranking positions achieved, visibility, placement to full ROI/ROAS tracking.

Today, our lives are dominated by companies that earn revenues with their search engines. Research indicates that over 75% of search engine visitors click on natural results on a search engine. A high-ranking search engine position is a competitive advantage for any brand or service. It helps generate ways for the consumers to learn more about you without having to dig deep. Qurious digital provides Search Engine Marketing and Search Engine Optimization services. As an SEO company in India, we passionately track search engine algorithm changes and devise ways to implement them in our marketing mix for brands. We constantly tap global, and local search volumes, competitor tracking, keyword optimization, content optimization, directory listing, tracking updates in search engine algorithms and changes in policies, etc.

Our SEO & SEM Services include:

Keyword research

Link Population

Content optimization

Microsite creation

Monitoring and reporting

SEO consulting

Pay Per Click Service (PPC)

PPC Management

Best Email Marketing Tips.

Email marketing is a form of direct marketing that allows the brand to connect with a huge database of audience. Additionally, it is an effective and inexpensive mode of communication. These email communications could contain everything from promotional information to advertisements, offers, deals, announcements and links. Our email marketing service can help you send out emails to your customers and stakeholders which link back to your website. Such a bulk emailing service can be integrated with big campaigns and can be monitored for click-through rates by linking with sophisticated campaign management tools. Qurious digital provides avenues for direct mail advertising through email marketing in India. You can also measure the success of the campaign with our analytical tools. With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, its safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and its arguably the most profitable means of marketing. Heres why: Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

5 Reasons You Should Start Email Marketing Campaign:

1. Email Marketing is Targeted
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

2. Email Marketing Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

3. Email Marketing is Easily Shareable.
There aren't many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

4. Email Marketing is Measurable
Analytic s are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

5. Email Marketing is Cost effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

Email Marketing is a must. In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered email marketing for your business already, now is the time? Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

Email Marketing Features:

Quick creation of email newsletters and HTML or NON HTML email campaigns

No limit on number of emails or contacts

High performance mail servers for sending emails

Easy way to import / export contacts

Manage email list by removing duplicates and incorrect email IDs

Schedule and send email campaigns

Integrate with back-end database systems, marketing tools and sales force

Instant reports to track responses with auto response mechanism

Segment and target emails by sending personalized, tailored email messages to different subscriber groups

Trigger messages solution by Automatically send email marketing messages based on subscriber events in your email marketing campaign

Multi user access to track team performance and results.