301 Redirect
A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
302 Redirect
A message and form of redirection when a URL has changed location temporarily.
A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.
A/B Test
Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better
AdWords
Google’s advertisement and link auction network.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Algorithm
The technology used by search engines to determine the search engines.
a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
Anchor Text
The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
Back Link
Any link into a page or site from any other page or site.
In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.
Black Hat
SEO tactics that are counterproductive to best practices.
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Bounce Rate
The percentage of visitors to a website that leave prior to viewing any other pages.
the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Bot (Robot or Crawler)
A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.
A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."
Conversion Rate
A percentage of visitors that complete a desired goal or action.
CPA (Cost Per Acquisition)
A measurement of the total cost of each sale or lead from the beginning to the end.
CPC (Cost Per Click)
Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.
CPM (Cost Per Thousand)
A fee charged every time an ad appears for the 1,000th time.
CSS (Cascading Style Sheets)
A way of adding styles and changing the appearance of documents.
CTR (Click Through Rate)
The percentage of users that click on an ad.
Directory
A list of websites that are categorized into different topics.
Domain:
HTML (Hypertext Markup Language)
The coding portion of a website that search engines read.
Inbound Link
A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.
Indexed Pages
Pages of a website that are stored by search engines.
Infographic
An image that displays various facts in a visually appealing way.
Internal Link
A link from one page on a website to another page on the same website.
Keyword
A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.
Keyword Density
The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.
Keyword Research
The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.
Keyword Stuffing
A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.
KPI (Key Performance Indicators)
Ways of measuring online marketing goals.
Landing Page
A page that is strategically designed to get visitors to visit it.
Link Building
Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.
Local Search Result
Search results that are relevant to what was searched for (the query) based on the location.
Long Tail Keyword
Keyword Phrases with at least two or three words.
Meta Description
A few sentences that may appear in search results that describe the content of a page.
Organic (Natural) Search Results
The unpaid search results and listings that appear after a search.
PageRank (PR)
A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.
Panda
A Google algorithm that sorts websites into groups based on their quality and relevance to search results.
Query
The keyword a searcher enters into a search engine.
SEM (Search Engine Marketing)
The various advertising techniques that go into improving a website’s search engine ranking.
SEO (Search Engine Optimization)
The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.
SERP (Search Engine Ranking Page)
This is the page that web searchers see after they enter information (the query) into a search engine.
Sitemap
A page that gives search engines a route to navigate through a website.
Social Bookmarking
Building relevant links on social platforms in order to bring in traffic.
Traffic
Visitors to a website.
User engagement
A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.
User experience
A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.
White Hat
SEO tactics that have good quality and are honest.
Widget
An application that can be installed to serve a specific purpose on a web page.
source- internet
