Simple Steps For SEO

What is SEO?

SEO Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).Search engine optimization is very crucial in improving the rankings of a website in search engine results for specific targeted keyword phrases. Our SEO experts ensure your visibility in the top five in the organic search results for a particular key word. We provide you an edge over your competitors and get higher traffic to your website. Our SEO services help you establish your business online and promote your brand online.

Search Engine Optimization is a crucial part of the internet or online marketing services. Professional Search Engine Optimization or SEO begins when your website is live. There are so many websites on the internet that it is possible that your website goes invisible. SEO is the tool that prevents this from happening. Qurious Digital is an SEO company in India, with its main office in Pune. Our SEO team at Qurious Digital uses the latest SEO tools to bring your website at the top of the search engines.Effective Search Engine Optimization has gone through a lot of changes since its inception. Earlier, link building, keyword stuffing, etc., were some of the practices used by search engine optimizers. However, today, these practices are pass, thanks to Google algorithms. The SEO team of this SEO Company in Pune is aware of these changes and adheres to the right rules while doing SEO for websites. Our SEO at Qurious Digital start with on-page optimization, where a complete analysis of the website is done. The analysis is followed by necessary changes done to bring in natural or organic traffic to the website. Our SEOs also know the importance that content holds on a website and works with the content writing team to come up with relevant content for the website.

We, the Search Engine Optimizers at Qurious Digital, are well versed with Google Panda and Penguin or Hummingbird updates in the algorithms. We know how important it is to follow these updates in algorithms to make a website popular and stay live; hence, follow the rules rigorously.Our SEO Company in India uses white hat SEO practices for our websites. We also route to blogging and social media optimization to popularize the blog.Hiring Qurious Digital for optimizing your website would help you to gain more clients for your website. Our SEO Company in Pune creates unique SEO campaign for every website, so that your website gets the popularity and visibility that it deserves! We also provide SEO services at SEO Company in Pune, SEO Company in Mumbai.

Why SEO industry is growing?

Increased use of search engines to look for information on web year on year.

Large brand advertisers are using SEO actively in India & Internationally.

Traditional or Direct marketers are increasingly adopting SEO.

Growth in the number of local search request with mobile web searches.

Organic SEO listings on Google search result page are more trustworthy than Ads.

Google are fast evolving and making demographic targeted & Geo targeted search results.

What we do in SEO-

Step 1: Target Market Business Analysis

Website analysis. Analysis of Meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but dont skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create Meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers dont sub­mit the URL to the major search engines, but its possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs youve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesnt stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

5 Common Myths About SEO

SEO:

The process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results is called as Search Engine Optimisation (SEO). It considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. It targets different kinds of search which include image search, local search, video search and news search.

      1. Is it all about ranking??

Ranking alone is no longer the most important thing. Why? Because ranking only gets you visibility; it doesn’t equate to conversions, sales, or the coveted revenues. You need to make sure you rank for keywords that actually drive sales.

For example, if you are optimizing your bakery business in Pune  with the keywords “bakery,” whether you’re ranked #1 or not you will be surrounded by hundreds of other bakeries when searched. Not only that, but the person searching could be looking for something in particular like eggless cakes in Pune and you might not even offer that. If you optimize a phrase like “eggless cakes in Pune,” now you’re targeting your exact audience, someone in Pune who is looking for eggless cakes. Optimizing for a potential client is much more effective than just a high ranking.

      2. Social Media Marketing & SEO go hand-in-hand, or not?

Social media networks actually play a huge role in search engine rankings. In 2010, both Google and Bing have confirmed that Twitter and Facebook mentions play a role in SEO. Sharing Facebook pages as well as re-tweeting will help ranking your site.

If people like your content, they will like or share it, which is sending positive signals to search engines. Ratings and reviews on social profile pages such as Google+ and twitter are not only influential to search results for local businesses, but also impact potential new customers as well.

      3. Number of times a keyword is used, helps or not?

The point of optimizing your site is to focus on relevant terms that will attract your target audience, not repel them so they’re able to view all your awesome content. So uselessly putting or stuffing keywords makes no sense, rather getting you higher page ranking, it can get you penalized.

For example, if you stuff keywords and your content makes no sense than you might get a good ranking but eventually your page/site will be penalized. So the focus should be to make your content right, useful and meaningful.

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