Website Design and Development Company List Pune
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Monday 22 February 2016
Thursday 3 December 2015
All you need to know about Online Marketing
All you need to know about Online Marketing
Well, it’s not easy to find a simple page that answers all your questions..! So here I am with “Online Marketing”.
In simple-sweet words, online marketing is any process by which you sell, advertise or promote your services or products using the Internet (World Wide Web). Now-a-days you look up to internet for any and everything! This is the reason why internet has become the best and the fastest way to promote services for any firm.
• Identify your target audiences
Your audience or your potential customers are important, and they should be your main focus. So the content that you’ll provide should engage them.
• Content is always the king!
Be sure that you pass the right message. Your audience should understand your product and services only then you’ll get more customers.
If done properly and smartly, online marketing will:
• Attract you more customers
• More people will be engaged in your company
• It will affect your rating
• It will generate you more traffic
Online marketing has several advantages that include:
Low costs: Best advantage of online marketing is that it reaches out to maximum people at a reasonable cost.
Flexibility and convenience: Online marketing gives customers the flexibility and ease to purchase products or research as per their own convenience.
Analytics: It makes analysis and other statistics possible without any extra effort.
Reach to maximum: Online marketing has no limits! You can reach out to vast audience with online marketing.
Monday 30 November 2015
SEO Terms Every Marketer Should Know.
301 Redirect
A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.
A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
302 Redirect
A message and form of redirection when a URL has changed location temporarily.
A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.
A/B Test
Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better
AdWords
Google’s advertisement and link auction network.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Algorithm
The technology used by search engines to determine the search engines.
a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
Anchor Text
The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
Back Link
Any link into a page or site from any other page or site.
In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.
Black Hat
SEO tactics that are counterproductive to best practices.
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
Bounce Rate
The percentage of visitors to a website that leave prior to viewing any other pages.
the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Bot (Robot or Crawler)
A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.
A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."
Conversion Rate
A percentage of visitors that complete a desired goal or action.
CPA (Cost Per Acquisition)
A measurement of the total cost of each sale or lead from the beginning to the end.
CPC (Cost Per Click)
Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.
CPM (Cost Per Thousand)
A fee charged every time an ad appears for the 1,000th time.
CSS (Cascading Style Sheets)
A way of adding styles and changing the appearance of documents.
CTR (Click Through Rate)
The percentage of users that click on an ad.
Directory
A list of websites that are categorized into different topics.
Domain:
HTML (Hypertext Markup Language)
The coding portion of a website that search engines read.
Inbound Link
A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.
Indexed Pages
Pages of a website that are stored by search engines.
Infographic
An image that displays various facts in a visually appealing way.
Internal Link
A link from one page on a website to another page on the same website.
Keyword
A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.
Keyword Density
The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.
Keyword Research
The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.
Keyword Stuffing
A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.
KPI (Key Performance Indicators)
Ways of measuring online marketing goals.
Landing Page
A page that is strategically designed to get visitors to visit it.
Link Building
Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.
Local Search Result
Search results that are relevant to what was searched for (the query) based on the location.
Long Tail Keyword
Keyword Phrases with at least two or three words.
Meta Description
A few sentences that may appear in search results that describe the content of a page.
Organic (Natural) Search Results
The unpaid search results and listings that appear after a search.
PageRank (PR)
A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.
Panda
A Google algorithm that sorts websites into groups based on their quality and relevance to search results.
Query
The keyword a searcher enters into a search engine.
SEM (Search Engine Marketing)
The various advertising techniques that go into improving a website’s search engine ranking.
SEO (Search Engine Optimization)
The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.
SERP (Search Engine Ranking Page)
This is the page that web searchers see after they enter information (the query) into a search engine.
Sitemap
A page that gives search engines a route to navigate through a website.
Social Bookmarking
Building relevant links on social platforms in order to bring in traffic.
Traffic
Visitors to a website.
User engagement
A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.
User experience
A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.
White Hat
SEO tactics that have good quality and are honest.
Widget
An application that can be installed to serve a specific purpose on a web page.
source- internet
Tuesday 6 October 2015
Social Media Guide.
Marketing has always been a difficult endeavor on social media platforms. It’s not the marketing itself that can be difficult, but rather getting any kind of decent results. The best results are always gained when a social media site is new and still popular amongst people. Popularity can be measured in a lot of different ways. For example, Facebook and Twitter are popular social media sites, but they are not fresh anymore which gives them somewhat of a different popularity rating. When Twitter was new, you could easily get 50%-75% clickthrough rate on your links, whereas today you only get a fraction of that. Click Through rates on Twitter today can be as low as less than 1%. So how do you go about this kind of marketing? This social media marketing Company might help you out.
1.Facebook-
1.Facebook-
- Facebook is good for engaging people who like your brand, want to share their opinion and participate in contest.
- You can jump start your brand exposure through ad-platform or hire facebook consultant to help you grow your brand presence.
- Like Twitter sharing on facebook is increasing rapidly and providing both traffic and exposure for content.traffic can increase if you have share button on your content.
- Sharing and liking content and shown an effect when searching on bing, google.it have big effcect on SERP.
2.Google Plus-
- G+ is an excellent way to communicate with your followers, it have unique google plus features including like hangouts, enabling face-to-face chats that can be used in various ways , circles provide a way to place people in relevant groups.
- Googles new update to its algorithm , the major of searches for brands are showing google+ pages near the top. the same goes for all content and pages that have received +1s . google+ now estimate it has 540 million users, of which 350 million are active.
- Content is heavily shared and has an excellent chance of receiving traffic to individual posts. and more +1 to your content and pages will help to get more visibility in SERP.
- +1 to content and pages has shown significant SERP increase . this is an execellent tool for brand manegment as well as for SEO.
3.Twitter-
- Its advisable to use keyword and brand search monitoring through social mention and hootsuite to track what people are saying about you and your competitors. find these mentions occur to increase frequency of tweets.
- Twitter offers unique opportunity for web site integration and to engage with customers in viral way. twitter has become a must for all companies-both for branding and PR management.
- The potential can be large but promotion is an art form- promote your brand too heavily and turn off followers, yet don't promote enough and receive little attention.
- The value to your sites SEO is limited, but tweets will rank high in search results- good for ranking breaking news , though shorthanded URLs are no benefits. use your name as your username because it will ranking highly for your brand.
4.Youtube-
- Whether you seek to entertain, inform , or both , video is a powerful channel for quickly engaging your customers, responding to complaints, and demonstrating your social-media savvy.
- Youtube can be one of the most powerful branding tools on the web when you build your channel and brand your videos.
- Traffic goes to the videos. if the goal is to get traffic back to your site, then add a hyperlink in the video description.
- The video network is very good for building links back to your site because videos rank high.
Friday 25 September 2015
5 Free & Easy SEO Tools
1.Google Analytics
Complete web stats and search insights
- It is
completely free of charge. Although it is a free tool, but it still
offer just as much or even more functionalities when compared to other
paying tools.
- Able
to find out how your visitors locate your website. Other than the
core set of keywords that you are optimizing, you will also be able to
find out what other keywords your visitors type in to find your website.
During the initial optimization campaign, the number of keywords may be
little. But as time goes by, you will start getting more keywords being
listed on organic listings, due to your overall optimization effort.
- Able
to identify which pages and links your visitors click the most. You
will be able to know which are the popular pages and links, and measure
whether your optimization campaign is directing the traffic to the correct
pages.
- Visitor
segmentation. With this, you will be able to know how many new
visitors that your search engine optimization campaign brings to you. You
can segment your analytic result by new/returning visitors, geography and
referral sources.
1.Google Analytics
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you
could imagine on your website, Analytics also surfaces many keyword insights as
to which terms people use to land on your pages.
2.GoogleWebmaster Tools
These webmaster tools help give you a taste of what the two
top search engines think of your site. It’s helpful to see any bugs, alerts,
and indexing issues.
- Access
to search statistics on Google
- Latest
data regarding incoming links and internal links
- Sends
notification if your site has any crawl errors (misdirecting) and/or
malware (spam, viruses, etc)
- Shows
you keywords you are targeting and how effective they are
- Insights
into crawling and indexing activity on the site
3.Google Keyword Planner
Know what people search for
Enter a keyword or group of keywords into the tool, and
Google will return all sorts of helpful stats to guide your keyword strategy:
monthly search volume, competition, and even suggested terms you might not have
considered.
- You can use it to spy and swipe your competitor's keywords
- You can find local keywords a lot faster (there's a bonus in this post)
- This is a wonderful tool for people looking for niche markets and other topics to blog about
- Create adwords campaigns easily
- Use it as a guide to create a silo structure for your site (this is huge for relevance)
4.Keywordtool.io
Enter a keyword, and the Keyword Tool provides a huge
handful of long-tail keyword opportunities, organized alphabetically.
- It generates up to 750+ suggestions for every keyword
- No errors. Keyword Tool is extremely reliable as it works 99.99% of the time
- Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.
- If you are looking for keywords in languages other than English, you will find Keyword Tool's features really useful.
5.SERPs Rank Checker
See where your site ranks for
certain terms.You can run Rank Checker one of
two ways: Input your keyword and your website and see where you land, or leave
the website field blank to view the top-to-bottom list of results for a
keyword.
- International keyword rankings-Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations. Our free rank checker can lookup rankings in dozens of countries. Use it to spot check keyword rankings anytime.
- Mobile keyword rankings-Select mobile or desktop rankings. If mobile is selected, we'll also highlight if Google is showing the "Mobile-friendly" tag next to a URL. If you want to track mobile rankings at a larger scale, read more about our mobile rank tracking solution.
- Local keyword rank checker-See rankings from specific cities or zip codes. Check one keyword in a hundred different cities. Read more about our local keyword rank tracking.
Thursday 24 September 2015
Friday 18 September 2015
Pay Per Click
PPC-Pay Per Click
Pay per click or paid search marketing is a form of internet marketing where advertiser pays every time their ad is clicked. We run Successful PPC campaigns by engaging into PPC Keyword Research, Ad Text Optimization, Ad Extensions, Bid Management & Optimization, and Landing Page Optimization.PPC is the abbreviation of pay per click which means you have to pay some amount on for each click on your advertisement. You can start pay per click campaign anytime to improve your business enquiries or conversions. Google AdWords, Yahoo publisher, Facebook Ads, Msn Adcenter and LinkedIn Ads are popular medium to start your paid campaign to target your desired customers.Google is earning more than 98% of its revenue through Google AdWords only and they are doing very good in online advertising. Google always provide relevant ads to the visitors what they are looking for.
Why PPC?
In PPC, your account will be managed by certified professionals and they will make you sure to provide best campaign management. We offer:
At SEO Experts India, the Search Engine Marketing Life Cycle covers all significant milestones. Right from conducting indefinite research of the market, of your business and the mapping for both to defining KPI goals & business objectives, our specialists dedicate sufficient resources in order to build a strong campaign to beat your competition.
Our campaigns are regularly monitored and optimized to meet customized needs.
While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC).PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Qurious digital pune is able to provide your PPC marketing strategy with support and value on your companys domain. We work with you to manage your PPC efforts and maximize your websites potential search traffic and ultimately, conversions and ROI.Each project valuation tends to be unique based upon individual goals. However, actionable recommendations can normally be categorized into several sub valuations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.Without well researched goals and an understanding of not just what opportunities exist today, but also what opportunities are developing tomorrow and beyond, a successful PPC campaign can never be realized, much less optimized and maximized.Advanced keyword research strategies coupled with analytics and industry research are foundational elements of the Qurious digital pune methodology. That research will provide awareness and insights into new keyword opportunities, progressive search behaviors and new potential keyword considerations as they develop.
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