SEO Terms Every Marketer Should Know.

301 Redirect

A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Redirect

A message and form of redirection when a URL has changed location temporarily.

A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.

A/B Test

Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better

AdWords

Google’s advertisement and link auction network.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Algorithm

The technology used by search engines to determine the search engines.

a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Anchor Text

The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Back Link

Any link into a page or site from any other page or site.

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Black Hat

SEO tactics that are counterproductive to best practices.

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Bounce Rate

The percentage of visitors to a website that leave prior to viewing any other pages.

the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Bot (Robot or Crawler)

A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.

A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."

Conversion Rate

A percentage of visitors that complete a desired goal or action.

CPA (Cost Per Acquisition)

A measurement of the total cost of each sale or lead from the beginning to the end.

CPC (Cost Per Click)

Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.

CPM (Cost Per Thousand)

A fee charged every time an ad appears for the 1,000^th time.

CSS (Cascading Style Sheets)

A way of adding styles and changing the appearance of documents.

CTR (Click Through Rate)

The percentage of users that click on an ad.

Directory

A list of websites that are categorized into different topics.

Domain:

The primary address for your site (example: http://www.quriousdigital.com/)

HTML (Hypertext Markup Language)

The coding portion of a website that search engines read.

Inbound Link

A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.

Indexed Pages

Pages of a website that are stored by search engines.

Infographic

An image that displays various facts in a visually appealing way.

Internal Link

A link from one page on a website to another page on the same website.

Keyword

A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.

Keyword Density

The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.

Keyword Research

The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.

Keyword Stuffing

A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.

KPI (Key Performance Indicators)

Ways of measuring online marketing goals.

Landing Page

A page that is strategically designed to get visitors to visit it.

Link Building

Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.

Local Search Result

Search results that are relevant to what was searched for (the query) based on the location.

Long Tail Keyword

Keyword Phrases with at least two or three words.

Meta Description

A few sentences that may appear in search results that describe the content of a page.

Organic (Natural) Search Results

The unpaid search results and listings that appear after a search.

PageRank (PR)

A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.

Panda

A Google algorithm that sorts websites into groups based on their quality and relevance to search results.

Query

The keyword a searcher enters into a search engine.

SEM (Search Engine Marketing)

The various advertising techniques that go into improving a website’s search engine ranking.

SEO (Search Engine Optimization)

The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.

SERP (Search Engine Ranking Page)

This is the page that web searchers see after they enter information (the query) into a search engine.

Sitemap

A page that gives search engines a route to navigate through a website.

Social Bookmarking

Building relevant links on social platforms in order to bring in traffic.

Traffic

Visitors to a website.

User engagement

A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.

User experience

A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.

White Hat

SEO tactics that have good quality and are honest.

Widget

An application that can be installed to serve a specific purpose on a web page.

source- internet 

Pay Per Click

PPC-Pay Per Click

Pay per click or paid search marketing is a form of internet marketing where advertiser pays every time their ad is clicked. We run Successful PPC campaigns by engaging into PPC Keyword Research, Ad Text Optimization, Ad Extensions, Bid Management & Optimization, and Landing Page Optimization.PPC is the abbreviation of pay per click which means you have to pay some amount on for each click on your advertisement. You can start pay per click campaign anytime to improve your business enquiries or conversions. Google AdWords, Yahoo publisher, Facebook Ads, Msn Adcenter and LinkedIn Ads are popular medium to start your paid campaign to target your desired customers.Google is earning more than 98% of its revenue through Google AdWords only and they are doing very good in online advertising. Google always provide relevant ads to the visitors what they are looking for.

Why PPC?

In PPC, your account will be managed by certified professionals and they will make you sure to provide best campaign management. We offer:

Project pre-analysis before starting.

Conversion tracking verification to track ROI

Weekly performance report

Landing page recommendations

A/B Testing for Landing pages

Regular Conversion optimization

24x7x365 online support

At SEO Experts India, the Search Engine Marketing Life Cycle covers all significant milestones. Right from conducting indefinite research of the market, of your business and the mapping for both to defining KPI goals & business objectives, our specialists dedicate sufficient resources in order to build a strong campaign to beat your competition.

Our campaigns are regularly monitored and optimized to meet customized needs.

Researching and extracting Optimized Keywords

Comprehensive Competitor Analysis

Ad Copy and Landing Page Optimization

Integrated Campaign with Bid Management Tools

Banner, Content & Retargeting Campaigns

Use of Conversion tracking tools to measure results.

Focusing on the major PPC network providers and achieving the greatest market share gains

Developing an ongoing custom online advertising strategy and supporting new traffic

Defining where to geographically show your keyword-targeted ads

Improving PPC-related quality scores and solidifying existing rankings

Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics

Monitoring results and making recommendations on an ongoing basis to continually enhance account performance, site performance and ROI

Staying informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals

While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC).PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.

Qurious digital pune is able to provide your PPC marketing strategy with support and value on your companys domain. We work with you to manage your PPC efforts and maximize your websites potential search traffic and ultimately, conversions and ROI.Each project valuation tends to be unique based upon individual goals. However, actionable recommendations can normally be categorized into several sub valuations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.Without well researched goals and an understanding of not just what opportunities exist today, but also what opportunities are developing tomorrow and beyond, a successful PPC campaign can never be realized, much less optimized and maximized.Advanced keyword research strategies coupled with analytics and industry research are foundational elements of the Qurious digital pune methodology. That research will provide awareness and insights into new keyword opportunities, progressive search behaviors and new potential keyword considerations as they develop.

SEM Marketing

SEM-Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. With the help of keyword research, intelligent keyword grouping, competitive analysis and paid listings higher rankings for your website on search engines can be achieved. Backend tools such as HTML validators and web analytic tools are used to provide data on a website and its visitors which helps in determining the success of a website.

Here are some of the key benefits of SEM.

You will drive targeted traffic to your site 24/7. When your website is visible on search engines, your business will receive traffic every hour of every day. Focusing on an exact customer base, SEM will place your product or service in front of prospects at the time that they are searching for it. Search engine is the number one traffic referral source for most websites.[3] There are millions of searches every day for products, services and other information. Search marketing brings you more targeted audience.

Its cost effective. When you compare SEM to other advertising media, its certainly more cost effective. Any company should generate a positive return on investment. The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. Its also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.

Its quick to implement! After an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once its up and running, traffic will be attracted to your website within hours. It may take a few months for the campaign to have a significant effect, but the initial setup can be done in a short amount of time.

SEM is measurable and flexible. SEM can provide extensive data on the responses to your campaign, meaning theres a high level of analysis to support and develop the campaign. The campaign can also be adjusted in response to the results that youre finding, making it a very flexible form of advertising.

You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand.If searchers see your website often, they will remember your brand. Even if they dont need your product or service now, they will think about it in the future when they do.

Our full Services detailed below:-

Website Audit where you are now, including your search engine competitors, site evaluation, click-through analysis, HTML code, calls for action, links plus more.

Keyword Research Identifying visitors winning search term keywords and phrases with high demand that will generate qualified visitors for your site from major search engine.

Website optimization your website pages will be optimized for high ranking within search engines, directories based on search term and keywords and phrases related to your product or services.

Website Submission manual submission to the 50 + top search engines and directory including Aol, MSN, Google Plus Directories, Yahoo etc.

Pay per click Services PPC advertising is today’s most effective to get high traffic and qualified visitors from main search engine and it works instantly. Fully accountable – you only pay for results.

Monitoring and Reporting End result reporting services which includes analysis of your website log files, click through tracking, search engine ranking positions achieved, visibility, placement to full ROI/ROAS tracking.

Today, our lives are dominated by companies that earn revenues with their search engines. Research indicates that over 75% of search engine visitors click on natural results on a search engine. A high-ranking search engine position is a competitive advantage for any brand or service. It helps generate ways for the consumers to learn more about you without having to dig deep. Qurious digital provides Search Engine Marketing and Search Engine Optimization services. As an SEO company in India, we passionately track search engine algorithm changes and devise ways to implement them in our marketing mix for brands. We constantly tap global, and local search volumes, competitor tracking, keyword optimization, content optimization, directory listing, tracking updates in search engine algorithms and changes in policies, etc.

Our SEO & SEM Services include:

Keyword research

Link Population

Content optimization

Microsite creation

Monitoring and reporting

SEO consulting

Pay Per Click Service (PPC)

PPC Management