Friday 25 September 2015

5 Free & Easy SEO Tools

1.Google Analytics

Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

  1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
  2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
  3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
  4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

2.GoogleWebmaster Tools 

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.




  1. Access to search statistics on Google
  2. Latest data regarding incoming links and internal links
  3. Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
  4. Shows you keywords you are targeting and how effective they are
  5. Insights into crawling and indexing activity on the site

3.Google Keyword Planner


Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.


  1. You can use it to spy and swipe your competitor's keywords
  2. You can find local keywords a lot faster (there's a bonus in this post)
  3. This is a wonderful tool for people looking for niche markets and other topics to blog about
  4. Create adwords campaigns easily
  5. Use it as a guide to create a silo structure for your site (this is huge for relevance)


4.Keywordtool.io

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

  1. It generates up to 750+ suggestions for every keyword
  2. No errors. Keyword Tool is extremely reliable as it works 99.99% of the time
  3. Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.
  4. If you are looking for keywords in languages other than English, you will find Keyword Tool's features really useful.

5.SERPs Rank Checker


See where your site ranks for certain terms.You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

  1. International keyword rankings-Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations. Our free rank checker can lookup rankings in dozens of countries. Use it to spot check keyword rankings anytime. 
  2. Mobile keyword rankings-Select mobile or desktop rankings. If mobile is selected, we'll also highlight if Google is showing the "Mobile-friendly" tag next to a URL. If you want to track mobile rankings at a larger scale, read more about our mobile rank tracking solution.
  3. Local keyword rank checker-See rankings from specific cities or zip codes. Check one keyword in a hundred different cities. Read more about our local keyword rank tracking.


Friday 18 September 2015

Pay Per Click

PPC-Pay Per Click
Pay per click or paid search marketing is a form of internet marketing where advertiser pays every time their ad is clicked. We run Successful PPC campaigns by engaging into PPC Keyword Research, Ad Text Optimization, Ad Extensions, Bid Management & Optimization, and Landing Page Optimization.PPC is the abbreviation of pay per click which means you have to pay some amount on for each click on your advertisement. You can start pay per click campaign anytime to improve your business enquiries or conversions. Google AdWords, Yahoo publisher, Facebook Ads, Msn Adcenter and LinkedIn Ads are popular medium to start your paid campaign to target your desired customers.Google is earning more than 98% of its revenue through Google AdWords only and they are doing very good in online advertising. Google always provide relevant ads to the visitors what they are looking for.
Why PPC?
In PPC, your account will be managed by certified professionals and they will make you sure to provide best campaign management. We offer:

  • Project pre-analysis before starting.
  • Conversion tracking verification to track ROI
  • Weekly performance report
  • Landing page recommendations
  • A/B Testing for Landing pages
  • Regular Conversion optimization
  • 24x7x365 online support

  • At SEO Experts India, the Search Engine Marketing Life Cycle covers all significant milestones. Right from conducting indefinite research of the market, of your business and the mapping for both to defining KPI goals & business objectives, our specialists dedicate sufficient resources in order to build a strong campaign to beat your competition.
    Our campaigns are regularly monitored and optimized to meet customized needs.

  • Researching and extracting Optimized Keywords
  • Comprehensive Competitor Analysis
  • Ad Copy and Landing Page Optimization
  • Integrated Campaign with Bid Management Tools
  • Banner, Content & Retargeting Campaigns
  • Use of Conversion tracking tools to measure results.
  • Focusing on the major PPC network providers and achieving the greatest market share gains
  • Developing an ongoing custom online advertising strategy and supporting new traffic
  • Defining where to geographically show your keyword-targeted ads
  • Improving PPC-related quality scores and solidifying existing rankings
  • Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
  • Monitoring results and making recommendations on an ongoing basis to continually enhance account performance, site performance and ROI
  • Staying informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals


  • While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC).PPC search engine advertising allows for maximum exposure while you control the amount you want to spend on your marketing campaign. Moreover, the effectiveness of your ad campaign can be clearly tracked.Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
    Qurious digital pune is able to provide your PPC marketing strategy with support and value on your companys domain. We work with you to manage your PPC efforts and maximize your websites potential search traffic and ultimately, conversions and ROI.Each project valuation tends to be unique based upon individual goals. However, actionable recommendations can normally be categorized into several sub valuations: long-, medium- or short-term implementation, and high, medium or low impact. This awareness in our approach helps define and produce a work plan that works with your search marketing objectives.Without well researched goals and an understanding of not just what opportunities exist today, but also what opportunities are developing tomorrow and beyond, a successful PPC campaign can never be realized, much less optimized and maximized.Advanced keyword research strategies coupled with analytics and industry research are foundational elements of the Qurious digital pune methodology. That research will provide awareness and insights into new keyword opportunities, progressive search behaviors and new potential keyword considerations as they develop.

    SEM Marketing

    SEM-Search Engine Marketing
    Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. With the help of keyword research, intelligent keyword grouping, competitive analysis and paid listings higher rankings for your website on search engines can be achieved. Backend tools such as HTML validators and web analytic tools are used to provide data on a website and its visitors which helps in determining the success of a website.
    Here are some of the key benefits of SEM.

  • You will drive targeted traffic to your site 24/7. When your website is visible on search engines, your business will receive traffic every hour of every day. Focusing on an exact customer base, SEM will place your product or service in front of prospects at the time that they are searching for it. Search engine is the number one traffic referral source for most websites.[3] There are millions of searches every day for products, services and other information. Search marketing brings you more targeted audience.
  • Its cost effective. When you compare SEM to other advertising media, its certainly more cost effective. Any company should generate a positive return on investment. The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. Its also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.
  • Its quick to implement! After an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once its up and running, traffic will be attracted to your website within hours. It may take a few months for the campaign to have a significant effect, but the initial setup can be done in a short amount of time.
  • SEM is measurable and flexible. SEM can provide extensive data on the responses to your campaign, meaning theres a high level of analysis to support and develop the campaign. The campaign can also be adjusted in response to the results that youre finding, making it a very flexible form of advertising.
  • You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand.If searchers see your website often, they will remember your brand. Even if they dont need your product or service now, they will think about it in the future when they do.

  • Our full Services detailed below:-

    Website Audit where you are now, including your search engine competitors, site evaluation, click-through analysis, HTML code, calls for action, links plus more.

    Keyword Research Identifying visitors winning search term keywords and phrases with high demand that will generate qualified visitors for your site from major search engine.

    Website optimization your website pages will be optimized for high ranking within search engines, directories based on search term and keywords and phrases related to your product or services.

    Website Submission manual submission to the 50 + top search engines and directory including Aol, MSN, Google Plus Directories, Yahoo etc.

    Pay per click Services PPC advertising is today’s most effective to get high traffic and qualified visitors from main search engine and it works instantly. Fully accountable – you only pay for results.

    Monitoring and Reporting End result reporting services which includes analysis of your website log files, click through tracking, search engine ranking positions achieved, visibility, placement to full ROI/ROAS tracking.
    Today, our lives are dominated by companies that earn revenues with their search engines. Research indicates that over 75% of search engine visitors click on natural results on a search engine. A high-ranking search engine position is a competitive advantage for any brand or service. It helps generate ways for the consumers to learn more about you without having to dig deep. Qurious digital provides Search Engine Marketing and Search Engine Optimization services. As an SEO company in India, we passionately track search engine algorithm changes and devise ways to implement them in our marketing mix for brands. We constantly tap global, and local search volumes, competitor tracking, keyword optimization, content optimization, directory listing, tracking updates in search engine algorithms and changes in policies, etc.
    Our SEO & SEM Services include:

  • Keyword research
  • Link Population
  • Content optimization
  • Microsite creation
  • Monitoring and reporting
  • SEO consulting
  • Pay Per Click Service (PPC)
  • PPC Management
  • Wednesday 16 September 2015

    Best Email Marketing Tips.

    Email marketing is a form of direct marketing that allows the brand to connect with a huge database of audience. Additionally, it is an effective and inexpensive mode of communication. These email communications could contain everything from promotional information to advertisements, offers, deals, announcements and links. Our email marketing service can help you send out emails to your customers and stakeholders which link back to your website. Such a bulk emailing service can be integrated with big campaigns and can be monitored for click-through rates by linking with sophisticated campaign management tools. Qurious digital provides avenues for direct mail advertising through email marketing in India. You can also measure the success of the campaign with our analytical tools. With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, its safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and its arguably the most profitable means of marketing. Heres why: Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

    5 Reasons You Should Start Email Marketing Campaign:

    1. Email Marketing is Targeted
    Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

    2. Email Marketing Increases Brand Awareness
    With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

    3. Email Marketing is Easily Shareable.
    There aren't many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

    4. Email Marketing is Measurable
    Analytic s are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

    5. Email Marketing is Cost effective.
    Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

    Email Marketing is a must. In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered email marketing for your business already, now is the time? Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

    Email Marketing Features:

  • Quick creation of email newsletters and HTML or NON HTML email campaigns
  • No limit on number of emails or contacts
  • High performance mail servers for sending emails
  • Easy way to import / export contacts
  • Manage email list by removing duplicates and incorrect email IDs
  • Schedule and send email campaigns
  • Integrate with back-end database systems, marketing tools and sales force
  • Instant reports to track responses with auto response mechanism
  • Segment and target emails by sending personalized, tailored email messages to different subscriber groups
  • Trigger messages solution by Automatically send email marketing messages based on subscriber events in your email marketing campaign
  • Multi user access to track team performance and results.
  • Simple Steps For SEO

    What is SEO?
    SEO Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).Search engine optimization is very crucial in improving the rankings of a website in search engine results for specific targeted keyword phrases. Our SEO experts ensure your visibility in the top five in the organic search results for a particular key word. We provide you an edge over your competitors and get higher traffic to your website. Our SEO services help you establish your business online and promote your brand online.
    Search Engine Optimization is a crucial part of the internet or online marketing services. Professional Search Engine Optimization or SEO begins when your website is live. There are so many websites on the internet that it is possible that your website goes invisible. SEO is the tool that prevents this from happening. Qurious Digital is an SEO company in India, with its main office in Pune. Our SEO team at Qurious Digital uses the latest SEO tools to bring your website at the top of the search engines.Effective Search Engine Optimization has gone through a lot of changes since its inception. Earlier, link building, keyword stuffing, etc., were some of the practices used by search engine optimizers. However, today, these practices are pass, thanks to Google algorithms. The SEO team of this SEO Company in Pune is aware of these changes and adheres to the right rules while doing SEO for websites. Our SEO at Qurious Digital start with on-page optimization, where a complete analysis of the website is done. The analysis is followed by necessary changes done to bring in natural or organic traffic to the website. Our SEOs also know the importance that content holds on a website and works with the content writing team to come up with relevant content for the website.
    We, the Search Engine Optimizers at Qurious Digital, are well versed with Google Panda and Penguin or Hummingbird updates in the algorithms. We know how important it is to follow these updates in algorithms to make a website popular and stay live; hence, follow the rules rigorously.Our SEO Company in India uses white hat SEO practices for our websites. We also route to blogging and social media optimization to popularize the blog.Hiring Qurious Digital for optimizing your website would help you to gain more clients for your website. Our SEO Company in Pune creates unique SEO campaign for every website, so that your website gets the popularity and visibility that it deserves! We also provide SEO services at SEO Company in Pune, SEO Company in Mumbai.
    Why SEO industry is growing?

  • Increased use of search engines to look for information on web year on year.
  • Large brand advertisers are using SEO actively in India & Internationally.
  • Traditional or Direct marketers are increasingly adopting SEO.
  • Growth in the number of local search request with mobile web searches.
  • Organic SEO listings on Google search result page are more trustworthy than Ads.
  • Google are fast evolving and making demographic targeted & Geo targeted search results.

  • What we do in SEO-

    Step 1: Target Market Business Analysis

  • Website analysis. Analysis of Meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

  • Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
  • Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but dont skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

  • Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  • Create Meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
  • Submit website to directories (limited use). Professional search marketers dont sub­mit the URL to the major search engines, but its possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

  • Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs youve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesnt stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.
  • Wednesday 9 September 2015

    Importance of eLearning

    What is eLearning?
    eLearning is so broad and encompassing that it's hard to articulate a brief definition that actually does the term justice. There may be other slightly different definitions, but we define eLearning as:

    "The use of any electronic technology to aid in the acquisition and development of knowledge and understanding in order to demonstrable and positively influence behaviors."


    1. Future Oriented: The future is all about technology and multi-screening. Education can’t lag behind.
    2. Learning Becomes Interesting: It engages and challenges students with brand new and interactive methods.
    3. Improves Skills: digital learning, communication, collaboration, building teams, mobile learning, listening, planning, valuing diversity, problem solving, self-direction, global awareness, social, presentations.
    4. Increases Collaboration: Students can work and collaborate with people in other locations. Distance learners can join online communities.
    5. Reduces Weight: Instead of carrying lots of books, students just carry a laptop, a tablet or a mouse which contain all their books and projects.
    6. Students need to be engaged with what they are doing to improve learning outcomes – See technology engages them.
    7. Enables students to become thinkers/learners/risk takers in a sheltered environment.
    8. Learn not to rely on the teacher…be accountable themselves…become independent!
    9. Teaches digital literacy.
    10. Valuable employable skills in a digital world are learnt –appropriate online behavior, good digital citizenship, cyber safety, plagiarism, working with virtual teams, self-discipline in a virtual world, digital and global entrepreneurship, globalization etc.
    11. Broadens the horizons of many students as it exposes students to the world outside their city or country town.
    12. Fits in with Rural Education where students in small rural schools need no longer be disadvantaged by distance and isolation, as technology allows them to learn virtually and maintain their subject choices, allows eg  LOTE (languages other than English) and other specialist subjects to be taught across schools by a virtual teacher.
    13. Allows a mobile learning environment – anywhere, anytime, anyhow! (See Does mLearning make a difference?)
    14. Inspires students to seek more from school.
    15. Gets kids to go to school!

    Wednesday 2 September 2015

    Evolution of google logo

    Evolution of Google's Logo 





    Google logo (Pre-Launch) 1997-1998




    Google logo September-October 1998




    Google logo September 1998- May 1999



    Google logo May 1999- May 2010



    Google logo May 2010- September 2013 



    New Google logo September 2015









    Tuesday 1 September 2015

    6 ways Improve Your Website's Conversion Rates

    1. Opt for a responsive design.

    Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.

    A responsive website design (RWD) adapts to fit any screen -- desktops, laptops, smartphones and tablets -- in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you going to sit there and try to manipulate your mobile screen to read the content or access an offer? Of course not, and neither will your customers.

    2. Choose a simple design over complex noise.

    Years ago web-design trends were over the top -- lots of animation and flash were all the rage. Today, clean and simple flat designs are popular. Brands used to go overboard trying to impress visitors with quirky features, while today's consumers appreciate a nice, clean layout.
    Impress your visitors with your content and offerings. Bombarding them with unnecessary flash and animation not only annoys them, but it also slows down the load time of your website. Whatever you do, don’t mirror your site after this masterpiece.

    3. Say no to stock photos.

    First, let me say that stock photos are great for some things, such as your blog posts. However, they don’t belong on your company’s "About" page.
    I cringe when I see a website that uses painfully phony stock images on pages that describe what the business does or the individuals behind it. If you want to include images of your team, hire a professional photographer and book studio time.
    Consumers aren’t going to have much confidence in a business that is trying to convey their expertise and professionalism using stock photos. 

    4. Keep your navigation simple.

    When consumers land on your website they need to be able to find what they are looking for within two seconds. If they have to search any longer than that they are going to become frustrated and find another website.
    Keep your navigation menu as simple as possible. Too many options will overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete, whether it’s a submission form or a specific destination page.

    5. Don’t make it difficult for a potential customer to contact you.

    While a phone number is always a great idea, many consumers would rather contact a business through its website, especially if they are inquiring about a service. They don’t want to be pitched and sold to -- they just want information. Make it as easy as possible for potential customers to contact you.
    The previous design of  company’s contact page had two options: a quote-request form that had 12 fields and a general contact form that had three fields. We now have a simple three-field consultation-request form. The consumer doesn’t have to decide between two forms any longer. There is just one simple form -- we can gather all of the information needed when the initial contact is made.

    6. Remove your social-media feeds.

    When social media was new and fresh, everyone put their social feeds on their websites. Now, consumers know how to connect with your brand on social media if they want to. Placing Facebook and Twitter feeds on your website just draws attention away from your conversion goals. 
    Place social icons in your footer or sidebar and link to your accounts -- if a visitor feels inclined to follow or connect they will. You want them to read your website content, complete your forms and make purchases, not scroll through your previous tweets and posts.

    Qurious Digital