SEM Marketing

SEM-Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. With the help of keyword research, intelligent keyword grouping, competitive analysis and paid listings higher rankings for your website on search engines can be achieved. Backend tools such as HTML validators and web analytic tools are used to provide data on a website and its visitors which helps in determining the success of a website.

Here are some of the key benefits of SEM.

You will drive targeted traffic to your site 24/7. When your website is visible on search engines, your business will receive traffic every hour of every day. Focusing on an exact customer base, SEM will place your product or service in front of prospects at the time that they are searching for it. Search engine is the number one traffic referral source for most websites.[3] There are millions of searches every day for products, services and other information. Search marketing brings you more targeted audience.

Its cost effective. When you compare SEM to other advertising media, its certainly more cost effective. Any company should generate a positive return on investment. The traffic driven to your site through SEM is more targeted, making it easier for you to convert prospects to customers. Its also possible to get an SEM campaign on a very low budget, and if used effectively, small companies will easily compete alongside the market leaders.

Its quick to implement! After an SEM strategy is decided upon, setting up a SEM advertising campaign can be done fairly quickly. Better yet, once its up and running, traffic will be attracted to your website within hours. It may take a few months for the campaign to have a significant effect, but the initial setup can be done in a short amount of time.

SEM is measurable and flexible. SEM can provide extensive data on the responses to your campaign, meaning theres a high level of analysis to support and develop the campaign. The campaign can also be adjusted in response to the results that youre finding, making it a very flexible form of advertising.

You will build your brand with SEM. When your website is highly visible on search engines, it shows your prospects that your business is an authority brand.If searchers see your website often, they will remember your brand. Even if they dont need your product or service now, they will think about it in the future when they do.

Our full Services detailed below:-

Website Audit where you are now, including your search engine competitors, site evaluation, click-through analysis, HTML code, calls for action, links plus more.

Keyword Research Identifying visitors winning search term keywords and phrases with high demand that will generate qualified visitors for your site from major search engine.

Website optimization your website pages will be optimized for high ranking within search engines, directories based on search term and keywords and phrases related to your product or services.

Website Submission manual submission to the 50 + top search engines and directory including Aol, MSN, Google Plus Directories, Yahoo etc.

Pay per click Services PPC advertising is today’s most effective to get high traffic and qualified visitors from main search engine and it works instantly. Fully accountable – you only pay for results.

Monitoring and Reporting End result reporting services which includes analysis of your website log files, click through tracking, search engine ranking positions achieved, visibility, placement to full ROI/ROAS tracking.

Today, our lives are dominated by companies that earn revenues with their search engines. Research indicates that over 75% of search engine visitors click on natural results on a search engine. A high-ranking search engine position is a competitive advantage for any brand or service. It helps generate ways for the consumers to learn more about you without having to dig deep. Qurious digital provides Search Engine Marketing and Search Engine Optimization services. As an SEO company in India, we passionately track search engine algorithm changes and devise ways to implement them in our marketing mix for brands. We constantly tap global, and local search volumes, competitor tracking, keyword optimization, content optimization, directory listing, tracking updates in search engine algorithms and changes in policies, etc.

Our SEO & SEM Services include:

Keyword research

Link Population

Content optimization

Microsite creation

Monitoring and reporting

SEO consulting

Pay Per Click Service (PPC)

PPC Management