Best Email Marketing Tips.

Email marketing is a form of direct marketing that allows the brand to connect with a huge database of audience. Additionally, it is an effective and inexpensive mode of communication. These email communications could contain everything from promotional information to advertisements, offers, deals, announcements and links. Our email marketing service can help you send out emails to your customers and stakeholders which link back to your website. Such a bulk emailing service can be integrated with big campaigns and can be monitored for click-through rates by linking with sophisticated campaign management tools. Qurious digital provides avenues for direct mail advertising through email marketing in India. You can also measure the success of the campaign with our analytical tools. With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, its safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and its arguably the most profitable means of marketing. Heres why: Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

5 Reasons You Should Start Email Marketing Campaign:

1. Email Marketing is Targeted
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

2. Email Marketing Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

3. Email Marketing is Easily Shareable.
There aren't many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

4. Email Marketing is Measurable
Analytic s are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

5. Email Marketing is Cost effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

Email Marketing is a must. In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered email marketing for your business already, now is the time? Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

Email Marketing Features:

Quick creation of email newsletters and HTML or NON HTML email campaigns

No limit on number of emails or contacts

High performance mail servers for sending emails

Easy way to import / export contacts

Manage email list by removing duplicates and incorrect email IDs

Schedule and send email campaigns

Integrate with back-end database systems, marketing tools and sales force

Instant reports to track responses with auto response mechanism

Segment and target emails by sending personalized, tailored email messages to different subscriber groups

Trigger messages solution by Automatically send email marketing messages based on subscriber events in your email marketing campaign

Multi user access to track team performance and results.

Simple Steps For SEO

What is SEO?

SEO Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).Search engine optimization is very crucial in improving the rankings of a website in search engine results for specific targeted keyword phrases. Our SEO experts ensure your visibility in the top five in the organic search results for a particular key word. We provide you an edge over your competitors and get higher traffic to your website. Our SEO services help you establish your business online and promote your brand online.

Search Engine Optimization is a crucial part of the internet or online marketing services. Professional Search Engine Optimization or SEO begins when your website is live. There are so many websites on the internet that it is possible that your website goes invisible. SEO is the tool that prevents this from happening. Qurious Digital is an SEO company in India, with its main office in Pune. Our SEO team at Qurious Digital uses the latest SEO tools to bring your website at the top of the search engines.Effective Search Engine Optimization has gone through a lot of changes since its inception. Earlier, link building, keyword stuffing, etc., were some of the practices used by search engine optimizers. However, today, these practices are pass, thanks to Google algorithms. The SEO team of this SEO Company in Pune is aware of these changes and adheres to the right rules while doing SEO for websites. Our SEO at Qurious Digital start with on-page optimization, where a complete analysis of the website is done. The analysis is followed by necessary changes done to bring in natural or organic traffic to the website. Our SEOs also know the importance that content holds on a website and works with the content writing team to come up with relevant content for the website.

We, the Search Engine Optimizers at Qurious Digital, are well versed with Google Panda and Penguin or Hummingbird updates in the algorithms. We know how important it is to follow these updates in algorithms to make a website popular and stay live; hence, follow the rules rigorously.Our SEO Company in India uses white hat SEO practices for our websites. We also route to blogging and social media optimization to popularize the blog.Hiring Qurious Digital for optimizing your website would help you to gain more clients for your website. Our SEO Company in Pune creates unique SEO campaign for every website, so that your website gets the popularity and visibility that it deserves! We also provide SEO services at SEO Company in Pune, SEO Company in Mumbai.

Why SEO industry is growing?

Increased use of search engines to look for information on web year on year.

Large brand advertisers are using SEO actively in India & Internationally.

Traditional or Direct marketers are increasingly adopting SEO.

Growth in the number of local search request with mobile web searches.

Organic SEO listings on Google search result page are more trustworthy than Ads.

Google are fast evolving and making demographic targeted & Geo targeted search results.

What we do in SEO-

Step 1: Target Market Business Analysis

Website analysis. Analysis of Meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but dont skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create Meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers dont sub­mit the URL to the major search engines, but its possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs youve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesnt stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

6 ways Improve Your Website's Conversion Rates

1. Opt for a responsive design.

Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.

A responsive website design (RWD) adapts to fit any screen -- desktops, laptops, smartphones and tablets -- in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you going to sit there and try to manipulate your mobile screen to read the content or access an offer? Of course not, and neither will your customers.

2. Choose a simple design over complex noise.

Years ago web-design trends were over the top -- lots of animation and flash were all the rage. Today, clean and simple flat designs are popular. Brands used to go overboard trying to impress visitors with quirky features, while today's consumers appreciate a nice, clean layout.

Impress your visitors with your content and offerings. Bombarding them with unnecessary flash and animation not only annoys them, but it also slows down the load time of your website. Whatever you do, don’t mirror your site after this masterpiece.

3. Say no to stock photos.

First, let me say that stock photos are great for some things, such as your blog posts. However, they don’t belong on your company’s "About" page.

I cringe when I see a website that uses painfully phony stock images on pages that describe what the business does or the individuals behind it. If you want to include images of your team, hire a professional photographer and book studio time.

Consumers aren’t going to have much confidence in a business that is trying to convey their expertise and professionalism using stock photos. 

4. Keep your navigation simple.

When consumers land on your website they need to be able to find what they are looking for within two seconds. If they have to search any longer than that they are going to become frustrated and find another website.

Keep your navigation menu as simple as possible. Too many options will overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete, whether it’s a submission form or a specific destination page.

5. Don’t make it difficult for a potential customer to contact you.

While a phone number is always a great idea, many consumers would rather contact a business through its website, especially if they are inquiring about a service. They don’t want to be pitched and sold to -- they just want information. Make it as easy as possible for potential customers to contact you.

The previous design of  company’s contact page had two options: a quote-request form that had 12 fields and a general contact form that had three fields. We now have a simple three-field consultation-request form. The consumer doesn’t have to decide between two forms any longer. There is just one simple form -- we can gather all of the information needed when the initial contact is made.

6. Remove your social-media feeds.

When social media was new and fresh, everyone put their social feeds on their websites. Now, consumers know how to connect with your brand on social media if they want to. Placing Facebook and Twitter feeds on your website just draws attention away from your conversion goals. 

Place social icons in your footer or sidebar and link to your accounts -- if a visitor feels inclined to follow or connect they will. You want them to read your website content, complete your forms and make purchases, not scroll through your previous tweets and posts.

Qurious Digital

Website Development Company in Pune

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Here is the list of Web Design and Development companies in Pune provided. If any company name is not added as per your knowledge, please suggest the URL of that Web Design and Development  Company so that we can review and add to the list.  We keep regularly updating the list of Web Design and Development  companies in Pune.

1. Salt Technologies [ salttechno.com ]

2. Graphinet Solutions [ graphinetmedia.com ]

3. Vertex Infoservices (P) Ltd. [ vertexinfo.in ]

4. Qurious Digital [ quriousdigital.com ]

5. Web Developers Pune [ webdeveloperspune.com ]

6. Creativecrows Technologies [ creativecrows.com ]

7. Invitra Technologies Private Limited [ invitratech.com ]

8. Webwingz [ webwingz.com ]

9. Krishna Web Developers [ www.krishnawebdevelopers.com ]

10. Infinity Paths [ www.infinitypaths.com ]

11. Mavericksoftware Company  [ mavericksoftware.in ]

12. Kalpak Solutions Designing [ www.kalpaksolutions.com ]

13. Pioneertech Soft [ www.pioneertechsoft.com ]

14. Dreamworth [www.dreamworth.in]

15. Invitratech [ www.invitratech.com ]

Here is the list of SEO companies in Pune provided. If any company name is not added as per your knowledge, please suggest the URL of that SEO Company so that we can review and add to the list.  We keep regularly updating the list of SEO companies in Pune.

1 . Aashaste Info Solutions Pvt. Ltd. (Aashaste.com)
2 . Accord Web Technologies (Accordweb.com)
3 . Active Bit Technologies (Activebittechnologies.com)
4 . Agile Business Solutions (Agileconsultancyservices.com)
5 . Aims Digital (Aimsdigital.com)
6 . AKTech Solution (Aktech.co.in)
7 . Alchemist Software Pvt. Ltd (Alchemistsoftwares.com)
8 . AnimotionsZ (Animotionsz.com)
9 . Ayush Software (Ayushsoftware.com)
10 . Blue Feather Infosolution (bluefeatherinfosolution.com)
11 . Brainstorm Force (Brainstormforce.com)
12 . B-Square Socio Consulting Private Limited (Bsquareworld.com)
13 . Business Yantra (businessyantra.com)
14 . Cosmic Technologies Pvt. Ltd (Cosmic.in)
15 . Deore Consultancy Services (Edeore.com)
16 . Design Studios (Designstudios.co.in)
17 . Dhwaja Technology (dhwajatechnology.com)
18 . Dimakh Consultants Pvt. Ltd. (Dimakhconsultants.com)
19 . Dreamz Technology (Dreamztechnology.com)
20 . E works India (Eworksindia.com)
21 . eArth Solutions Pvt. Ltd. (E-arthsolutions.com)
22 . Ennov8 Web (Ennov8-web.com)
23 . eUpside  (Eupside.com)
24 . Excel Informatics (Excelinformatics.co.in)
25 . Extentia Information Technology (Extentia.com)
26 . GAP Technologies (Gaptechnologies.co.in)
27 . Garve Technologies (Garvetechnologies.com)
28 . GDiz (Gdiz.com)
29 . GIT Solution (Gitsolution.com)
30 . GraphiNet Solutions (Graphinetmedia.com)
31 . HIT4SEO (Hit4seo.com)
32 . Honeybee Media (Honeybeebuzz.co.in)
33 . I Knowledge Factory (ikf.co.in)
34 . iMedia Solutions (Imediasolutions.in)
35 . Impulse Vision (Impulsevision.co.in)
36 . Indenture Technologies (Indenturetech.com)
37 . Invitra Technologies Private Limited  (Invitratech.com)
38 . iProgrammer  (Iprogrammer.com)
39 . iRIS Web Solutions (Iriswebsolutions.in)
40 . Jaguar Solutions Pvt. Ltd (Jaguarsolutions.in)
41 . Kapisoorr IT Solutions (Kapisoorr.com)
42 . Kruti Infomedia (Krutiinfomedia.com)
43 . Layers Infotect (Layersinfo.com)
44 . LeadZoomer  (leadzoomer.com)
45 . Livetek Consulting Services (Lycheetech.com)
46 . Livetek (Livetek.co.in)
47 . Mantra IT Solutions (Mantraitsolutions.com)
48 . Maverick Software India pvt.Ltd (Mavericksoftware.in)
49 . MayaSoft Technologies (Mayasofttech.com)
50 . mRova Solutions (Mrova.com)
51 . Net2planet (Net2planet.com)
52 . Netgurusolution (netgurusolution.com)
53 . nETGURUSOLUTION (Netgurusolutionindia.info)
54 . New Age Web Developments (Newagewebsys.com)
55 . New Projects Web Solutions (Newproject.in)
56 . NXG Labs Pvt Ltd (Nxglabs.in)
57 . PeakSoft Technologies (Pstpl.com)
58 . Pragmites Internet Consulting (Pragmites.com)
59 . QByte (Qbyte.in)
60 . RankUno Interactive Technologies Pvt. Ltd. (Rankuno.com)
61 . Rashi Infotech (Rashiinfotech.com)
62 . Riva Logic Technologies (Rivalogic.com)
63 . RoyalZinc (Royalzinc.com)
64 . Sankalp Computers & Systems Pvt. Ltd. (Sankalptech.com)
65 . Satkar Infotech (Satkarinfotech.com)
66 . Sawali Soft (Sawalisoft.com)
67 . SEO 4 India (Seopune.co.cc)
68 . Silicon Valley Informedia (Siliconinfo.com)
69 . Sonnet Digital Media (Sonnetdm.com)
70 . Sparkling Technologies (Sparklingtech.com)
71 . Strata Enterprise Solutions (Strataenterprise.com)
72 . Sumeru Infosystem Pvt Ltd (Sumeruinfosystem.com)
73 . Syscon Softech (Sysconsoftech.com)
74 . SysNano Infotech (Sysnano.com)
75 . Tcraft Technologies (Tcrafttechnologies.com)
76 . TechnoPENTA Software Solutions (Technopenta.com)
77 . Techview Web Solutions (Techview.biz)
78 . TECMARK INDIA (Tiwebs.com)
79 . Vidushi Infotech (Vidushiinfotech.com)
80 . Volotek Softwares (Voloteksoft.com)
81 . W3 TEAM (W3team.in)
82 . Waakan Technologies (Waakan.com)
83 . Wahab Studio (Wahabstudio.com)
84 . Web Face  (Webface.co.in)
85 . Weblabs Solutions (Weblabssolutions.com)
86 . Weblogicx (Weblogicx.com)
87 . Website Design in Pune (Websitedesigninpune.com)
88 . Websolin (Websolin.com)
89 . X-istech (X-istech.com)