SEO Terms Every Marketer Should Know.

301 Redirect

A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Redirect

A message and form of redirection when a URL has changed location temporarily.

A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.

A/B Test

Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better

AdWords

Google’s advertisement and link auction network.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Algorithm

The technology used by search engines to determine the search engines.

a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Anchor Text

The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Back Link

Any link into a page or site from any other page or site.

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Black Hat

SEO tactics that are counterproductive to best practices.

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Bounce Rate

The percentage of visitors to a website that leave prior to viewing any other pages.

the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Bot (Robot or Crawler)

A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.

A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."

Conversion Rate

A percentage of visitors that complete a desired goal or action.

CPA (Cost Per Acquisition)

A measurement of the total cost of each sale or lead from the beginning to the end.

CPC (Cost Per Click)

Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.

CPM (Cost Per Thousand)

A fee charged every time an ad appears for the 1,000^th time.

CSS (Cascading Style Sheets)

A way of adding styles and changing the appearance of documents.

CTR (Click Through Rate)

The percentage of users that click on an ad.

Directory

A list of websites that are categorized into different topics.

Domain:

The primary address for your site (example: http://www.quriousdigital.com/)

HTML (Hypertext Markup Language)

The coding portion of a website that search engines read.

Inbound Link

A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.

Indexed Pages

Pages of a website that are stored by search engines.

Infographic

An image that displays various facts in a visually appealing way.

Internal Link

A link from one page on a website to another page on the same website.

Keyword

A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.

Keyword Density

The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.

Keyword Research

The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.

Keyword Stuffing

A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.

KPI (Key Performance Indicators)

Ways of measuring online marketing goals.

Landing Page

A page that is strategically designed to get visitors to visit it.

Link Building

Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.

Local Search Result

Search results that are relevant to what was searched for (the query) based on the location.

Long Tail Keyword

Keyword Phrases with at least two or three words.

Meta Description

A few sentences that may appear in search results that describe the content of a page.

Organic (Natural) Search Results

The unpaid search results and listings that appear after a search.

PageRank (PR)

A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.

Panda

A Google algorithm that sorts websites into groups based on their quality and relevance to search results.

Query

The keyword a searcher enters into a search engine.

SEM (Search Engine Marketing)

The various advertising techniques that go into improving a website’s search engine ranking.

SEO (Search Engine Optimization)

The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.

SERP (Search Engine Ranking Page)

This is the page that web searchers see after they enter information (the query) into a search engine.

Sitemap

A page that gives search engines a route to navigate through a website.

Social Bookmarking

Building relevant links on social platforms in order to bring in traffic.

Traffic

Visitors to a website.

User engagement

A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.

User experience

A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.

White Hat

SEO tactics that have good quality and are honest.

Widget

An application that can be installed to serve a specific purpose on a web page.

source- internet 

5 Free & Easy SEO Tools

1.Google Analytics

Complete web stats and search insights

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

2.GoogleWebmaster Tools 

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

1. Access to search statistics on Google
2. Latest data regarding incoming links and internal links
3. Sends notification if your site has any crawl errors (misdirecting) and/or malware (spam, viruses, etc)
4. Shows you keywords you are targeting and how effective they are
5. Insights into crawling and indexing activity on the site

3.Google Keyword Planner

Know what people search for

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

1. You can use it to spy and swipe your competitor's keywords
2. You can find local keywords a lot faster (there's a bonus in this post)
3. This is a wonderful tool for people looking for niche markets and other topics to blog about
4. Create adwords campaigns easily
5. Use it as a guide to create a silo structure for your site (this is huge for relevance)

4.Keywordtool.io

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

1. It generates up to 750+ suggestions for every keyword
2. No errors. Keyword Tool is extremely reliable as it works 99.99% of the time
3. Keyword Tool helps you use Google Autocomplete for keyword research. It extracts Google suggestions and presents it to you in a convenient form.
4. If you are looking for keywords in languages other than English, you will find Keyword Tool's features really useful.

5.SERPs Rank Checker

See where your site ranks for certain terms.You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

1. International keyword rankings-Check keyword rankings positions in Google or Yahoo from over 100 country and language combinations. Our free rank checker can lookup rankings in dozens of countries. Use it to spot check keyword rankings anytime. 
2. Mobile keyword rankings-Select mobile or desktop rankings. If mobile is selected, we'll also highlight if Google is showing the "Mobile-friendly" tag next to a URL. If you want to track mobile rankings at a larger scale, read more about our mobile rank tracking solution.
3. Local keyword rank checker-See rankings from specific cities or zip codes. Check one keyword in a hundred different cities. Read more about our local keyword rank tracking.

Best Email Marketing Tips.

Email marketing is a form of direct marketing that allows the brand to connect with a huge database of audience. Additionally, it is an effective and inexpensive mode of communication. These email communications could contain everything from promotional information to advertisements, offers, deals, announcements and links. Our email marketing service can help you send out emails to your customers and stakeholders which link back to your website. Such a bulk emailing service can be integrated with big campaigns and can be monitored for click-through rates by linking with sophisticated campaign management tools. Qurious digital provides avenues for direct mail advertising through email marketing in India. You can also measure the success of the campaign with our analytical tools. With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, its safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and its arguably the most profitable means of marketing. Heres why: Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

5 Reasons You Should Start Email Marketing Campaign:

1. Email Marketing is Targeted
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customize your message for each customer, fostering a higher conversion rate.

2. Email Marketing Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

3. Email Marketing is Easily Shareable.
There aren't many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

4. Email Marketing is Measurable
Analytic s are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customers behaviors and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

5. Email Marketing is Cost effective.
Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

Email Marketing is a must. In today's ever-changing digital world, email marketing tends to take a backseat. However, if you haven't considered email marketing for your business already, now is the time? Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business is sure to benefit from email marketing.

Email Marketing Features:

Quick creation of email newsletters and HTML or NON HTML email campaigns

No limit on number of emails or contacts

High performance mail servers for sending emails

Easy way to import / export contacts

Manage email list by removing duplicates and incorrect email IDs

Schedule and send email campaigns

Integrate with back-end database systems, marketing tools and sales force

Instant reports to track responses with auto response mechanism

Segment and target emails by sending personalized, tailored email messages to different subscriber groups

Trigger messages solution by Automatically send email marketing messages based on subscriber events in your email marketing campaign

Multi user access to track team performance and results.

Evolution of google logo

Evolution of Google's Logo 

Google logo (Pre-Launch) 1997-1998

Google logo September-October 1998

Google logo September 1998- May 1999

Google logo May 1999- May 2010

Google logo May 2010- September 2013 

New Google logo September 2015

Qurious Digital

6 ways Improve Your Website's Conversion Rates

1. Opt for a responsive design.

Approximately 31 percent of all traffic to the top 10 digital properties came from mobile devices, according to ComScore’s 2015 US Digital Future in Focus study. This number, while already significant, will keep increasing. If your website doesn’t provide a pleasant mobile experience you are shooting yourself in the foot.

A responsive website design (RWD) adapts to fit any screen -- desktops, laptops, smartphones and tablets -- in a way that makes all pages, features and actions accessible, regardless of which devices the user is browsing on. Are you going to sit there and try to manipulate your mobile screen to read the content or access an offer? Of course not, and neither will your customers.

2. Choose a simple design over complex noise.

Years ago web-design trends were over the top -- lots of animation and flash were all the rage. Today, clean and simple flat designs are popular. Brands used to go overboard trying to impress visitors with quirky features, while today's consumers appreciate a nice, clean layout.

Impress your visitors with your content and offerings. Bombarding them with unnecessary flash and animation not only annoys them, but it also slows down the load time of your website. Whatever you do, don’t mirror your site after this masterpiece.

3. Say no to stock photos.

First, let me say that stock photos are great for some things, such as your blog posts. However, they don’t belong on your company’s "About" page.

I cringe when I see a website that uses painfully phony stock images on pages that describe what the business does or the individuals behind it. If you want to include images of your team, hire a professional photographer and book studio time.

Consumers aren’t going to have much confidence in a business that is trying to convey their expertise and professionalism using stock photos. 

4. Keep your navigation simple.

When consumers land on your website they need to be able to find what they are looking for within two seconds. If they have to search any longer than that they are going to become frustrated and find another website.

Keep your navigation menu as simple as possible. Too many options will overwhelm your visitors. You need to have a clear path to whatever action it is you want your visitors to complete, whether it’s a submission form or a specific destination page.

5. Don’t make it difficult for a potential customer to contact you.

While a phone number is always a great idea, many consumers would rather contact a business through its website, especially if they are inquiring about a service. They don’t want to be pitched and sold to -- they just want information. Make it as easy as possible for potential customers to contact you.

The previous design of  company’s contact page had two options: a quote-request form that had 12 fields and a general contact form that had three fields. We now have a simple three-field consultation-request form. The consumer doesn’t have to decide between two forms any longer. There is just one simple form -- we can gather all of the information needed when the initial contact is made.

6. Remove your social-media feeds.

When social media was new and fresh, everyone put their social feeds on their websites. Now, consumers know how to connect with your brand on social media if they want to. Placing Facebook and Twitter feeds on your website just draws attention away from your conversion goals. 

Place social icons in your footer or sidebar and link to your accounts -- if a visitor feels inclined to follow or connect they will. You want them to read your website content, complete your forms and make purchases, not scroll through your previous tweets and posts.

Qurious Digital

Website Development Company in Pune

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                         QUICK TIPS           CONTACT US           

Here is the list of Web Design and Development companies in Pune provided. If any company name is not added as per your knowledge, please suggest the URL of that Web Design and Development  Company so that we can review and add to the list.  We keep regularly updating the list of Web Design and Development  companies in Pune.

1. Salt Technologies [ salttechno.com ]

2. Graphinet Solutions [ graphinetmedia.com ]

3. Vertex Infoservices (P) Ltd. [ vertexinfo.in ]

4. Qurious Digital [ quriousdigital.com ]

5. Web Developers Pune [ webdeveloperspune.com ]

6. Creativecrows Technologies [ creativecrows.com ]

7. Invitra Technologies Private Limited [ invitratech.com ]

8. Webwingz [ webwingz.com ]

9. Krishna Web Developers [ www.krishnawebdevelopers.com ]

10. Infinity Paths [ www.infinitypaths.com ]

11. Mavericksoftware Company  [ mavericksoftware.in ]

12. Kalpak Solutions Designing [ www.kalpaksolutions.com ]

13. Pioneertech Soft [ www.pioneertechsoft.com ]

14. Dreamworth [www.dreamworth.in]

15. Invitratech [ www.invitratech.com ]

Here is the list of SEO companies in Pune provided. If any company name is not added as per your knowledge, please suggest the URL of that SEO Company so that we can review and add to the list.  We keep regularly updating the list of SEO companies in Pune.

1 . Aashaste Info Solutions Pvt. Ltd. (Aashaste.com)
2 . Accord Web Technologies (Accordweb.com)
3 . Active Bit Technologies (Activebittechnologies.com)
4 . Agile Business Solutions (Agileconsultancyservices.com)
5 . Aims Digital (Aimsdigital.com)
6 . AKTech Solution (Aktech.co.in)
7 . Alchemist Software Pvt. Ltd (Alchemistsoftwares.com)
8 . AnimotionsZ (Animotionsz.com)
9 . Ayush Software (Ayushsoftware.com)
10 . Blue Feather Infosolution (bluefeatherinfosolution.com)
11 . Brainstorm Force (Brainstormforce.com)
12 . B-Square Socio Consulting Private Limited (Bsquareworld.com)
13 . Business Yantra (businessyantra.com)
14 . Cosmic Technologies Pvt. Ltd (Cosmic.in)
15 . Deore Consultancy Services (Edeore.com)
16 . Design Studios (Designstudios.co.in)
17 . Dhwaja Technology (dhwajatechnology.com)
18 . Dimakh Consultants Pvt. Ltd. (Dimakhconsultants.com)
19 . Dreamz Technology (Dreamztechnology.com)
20 . E works India (Eworksindia.com)
21 . eArth Solutions Pvt. Ltd. (E-arthsolutions.com)
22 . Ennov8 Web (Ennov8-web.com)
23 . eUpside  (Eupside.com)
24 . Excel Informatics (Excelinformatics.co.in)
25 . Extentia Information Technology (Extentia.com)
26 . GAP Technologies (Gaptechnologies.co.in)
27 . Garve Technologies (Garvetechnologies.com)
28 . GDiz (Gdiz.com)
29 . GIT Solution (Gitsolution.com)
30 . GraphiNet Solutions (Graphinetmedia.com)
31 . HIT4SEO (Hit4seo.com)
32 . Honeybee Media (Honeybeebuzz.co.in)
33 . I Knowledge Factory (ikf.co.in)
34 . iMedia Solutions (Imediasolutions.in)
35 . Impulse Vision (Impulsevision.co.in)
36 . Indenture Technologies (Indenturetech.com)
37 . Invitra Technologies Private Limited  (Invitratech.com)
38 . iProgrammer  (Iprogrammer.com)
39 . iRIS Web Solutions (Iriswebsolutions.in)
40 . Jaguar Solutions Pvt. Ltd (Jaguarsolutions.in)
41 . Kapisoorr IT Solutions (Kapisoorr.com)
42 . Kruti Infomedia (Krutiinfomedia.com)
43 . Layers Infotect (Layersinfo.com)
44 . LeadZoomer  (leadzoomer.com)
45 . Livetek Consulting Services (Lycheetech.com)
46 . Livetek (Livetek.co.in)
47 . Mantra IT Solutions (Mantraitsolutions.com)
48 . Maverick Software India pvt.Ltd (Mavericksoftware.in)
49 . MayaSoft Technologies (Mayasofttech.com)
50 . mRova Solutions (Mrova.com)
51 . Net2planet (Net2planet.com)
52 . Netgurusolution (netgurusolution.com)
53 . nETGURUSOLUTION (Netgurusolutionindia.info)
54 . New Age Web Developments (Newagewebsys.com)
55 . New Projects Web Solutions (Newproject.in)
56 . NXG Labs Pvt Ltd (Nxglabs.in)
57 . PeakSoft Technologies (Pstpl.com)
58 . Pragmites Internet Consulting (Pragmites.com)
59 . QByte (Qbyte.in)
60 . RankUno Interactive Technologies Pvt. Ltd. (Rankuno.com)
61 . Rashi Infotech (Rashiinfotech.com)
62 . Riva Logic Technologies (Rivalogic.com)
63 . RoyalZinc (Royalzinc.com)
64 . Sankalp Computers & Systems Pvt. Ltd. (Sankalptech.com)
65 . Satkar Infotech (Satkarinfotech.com)
66 . Sawali Soft (Sawalisoft.com)
67 . SEO 4 India (Seopune.co.cc)
68 . Silicon Valley Informedia (Siliconinfo.com)
69 . Sonnet Digital Media (Sonnetdm.com)
70 . Sparkling Technologies (Sparklingtech.com)
71 . Strata Enterprise Solutions (Strataenterprise.com)
72 . Sumeru Infosystem Pvt Ltd (Sumeruinfosystem.com)
73 . Syscon Softech (Sysconsoftech.com)
74 . SysNano Infotech (Sysnano.com)
75 . Tcraft Technologies (Tcrafttechnologies.com)
76 . TechnoPENTA Software Solutions (Technopenta.com)
77 . Techview Web Solutions (Techview.biz)
78 . TECMARK INDIA (Tiwebs.com)
79 . Vidushi Infotech (Vidushiinfotech.com)
80 . Volotek Softwares (Voloteksoft.com)
81 . W3 TEAM (W3team.in)
82 . Waakan Technologies (Waakan.com)
83 . Wahab Studio (Wahabstudio.com)
84 . Web Face  (Webface.co.in)
85 . Weblabs Solutions (Weblabssolutions.com)
86 . Weblogicx (Weblogicx.com)
87 . Website Design in Pune (Websitedesigninpune.com)
88 . Websolin (Websolin.com)
89 . X-istech (X-istech.com)