SEO Terms Every Marketer Should Know.

301 Redirect

A message that the URL that you just tried to access is permanently unavailable. This happens when a URL has changed location and will not be appearing again.

A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

302 Redirect

A message and form of redirection when a URL has changed location temporarily.

A 302 redirect is a temporary redirect. There are very few instances where this type of redirect should be used, but unfortunately it is the easiest to implement. This means that many webmasters unfamiliar with search engine mechanics use the wrong type of redirect.

A/B Test

Displaying two different layouts of the same web page to visitors and tracking the differences in their behavior on page A and B. This testing is done to determine which web page is more effective.

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better

AdWords

Google’s advertisement and link auction network.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Algorithm

The technology used by search engines to determine the search engines.

a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Anchor Text

The part of a hyperlink that is clickable. Anchor text usually gives visitors information on what the linked page is about.

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

Back Link

Any link into a page or site from any other page or site.

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Black Hat

SEO tactics that are counterproductive to best practices.

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Bounce Rate

The percentage of visitors to a website that leave prior to viewing any other pages.

the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Bot (Robot or Crawler)

A search engine program that crawls the web, searches websites, and pulls necessary information in order to update a search engine’s index.

A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. The major search engines on the Web all have such a program, which is also known as a "spider" or a "bot."

Conversion Rate

A percentage of visitors that complete a desired goal or action.

CPA (Cost Per Acquisition)

A measurement of the total cost of each sale or lead from the beginning to the end.

CPC (Cost Per Click)

Also referred to as Pay Per Click (PPC), CPC is a form of advertising where the advertiser agrees to pay a set fee every time someone clicks on an ad.

CPM (Cost Per Thousand)

A fee charged every time an ad appears for the 1,000^th time.

CSS (Cascading Style Sheets)

A way of adding styles and changing the appearance of documents.

CTR (Click Through Rate)

The percentage of users that click on an ad.

Directory

A list of websites that are categorized into different topics.

Domain:

The primary address for your site (example: http://www.quriousdigital.com/)

HTML (Hypertext Markup Language)

The coding portion of a website that search engines read.

Inbound Link

A hyperlink to a web page from an outside web page that is set up to drive traffic to a website and improve its search engine ranking. Google’s search engine algorithm uses inbound links to determine how popular a particular website is.

Indexed Pages

Pages of a website that are stored by search engines.

Infographic

An image that displays various facts in a visually appealing way.

Internal Link

A link from one page on a website to another page on the same website.

Keyword

A word or phrase entered into a search engine for the purpose of finding relevant results. Specific keywords are targeted for advertising purposes to attract consumers using that word or phrase.

Keyword Density

The amount of times a specific word or phrase is used on a page. This is offered as a percentage by comparing the number of keywords on a page to the total number of words on a page.

Keyword Research

The process of determining which words or phrases people are most relevant and people are using the most in order to use those keywords in SEO and SEM.

Keyword Stuffing

A black hat SEO tactic that uses many keywords in an attempt to improve its search engine ranking.

KPI (Key Performance Indicators)

Ways of measuring online marketing goals.

Landing Page

A page that is strategically designed to get visitors to visit it.

Link Building

Offering a link to your website on other quality websites in an effort to drive traffic to the website and improve your website’s search engine ranking.

Local Search Result

Search results that are relevant to what was searched for (the query) based on the location.

Long Tail Keyword

Keyword Phrases with at least two or three words.

Meta Description

A few sentences that may appear in search results that describe the content of a page.

Organic (Natural) Search Results

The unpaid search results and listings that appear after a search.

PageRank (PR)

A way of placing importance on pages and websites. PageRank is apart of the numerous factors that go into Google’s Algorithm.

Panda

A Google algorithm that sorts websites into groups based on their quality and relevance to search results.

Query

The keyword a searcher enters into a search engine.

SEM (Search Engine Marketing)

The various advertising techniques that go into improving a website’s search engine ranking.

SEO (Search Engine Optimization)

The process of developing quality content and pairing it with a website that is tailored to rank higher in a search engine.

SERP (Search Engine Ranking Page)

This is the page that web searchers see after they enter information (the query) into a search engine.

Sitemap

A page that gives search engines a route to navigate through a website.

Social Bookmarking

Building relevant links on social platforms in order to bring in traffic.

Traffic

Visitors to a website.

User engagement

A measurement of the level of engagement a user shows through its action on the web. This measurement is not measured by search engines.

User experience

A measurement of the overall experience that people have with a website. This measurement IS measured by search engines.

White Hat

SEO tactics that have good quality and are honest.

Widget

An application that can be installed to serve a specific purpose on a web page.

source- internet 

Importance of eLearning

What is eLearning?

eLearning is so broad and encompassing that it's hard to articulate a brief definition that actually does the term justice. There may be other slightly different definitions, but we define eLearning as:

"The use of any electronic technology to aid in the acquisition and development of knowledge and understanding in order to demonstrable and positively influence behaviors."

1. Future Oriented: The future is all about technology and multi-screening. Education can’t lag behind.
   
2. Learning Becomes Interesting: It engages and challenges students with brand new and interactive methods.
   
3. Improves Skills: digital learning, communication, collaboration, building teams, mobile learning, listening, planning, valuing diversity, problem solving, self-direction, global awareness, social, presentations.
   
4. Increases Collaboration: Students can work and collaborate with people in other locations. Distance learners can join online communities.
   
5. Reduces Weight: Instead of carrying lots of books, students just carry a laptop, a tablet or a mouse which contain all their books and projects.
   
6. Students need to be engaged with what they are doing to improve learning outcomes – See technology engages them.
7. Enables students to become thinkers/learners/risk takers in a sheltered environment.
8. Learn not to rely on the teacher…be accountable themselves…become independent!
9. Teaches digital literacy.
10. Valuable employable skills in a digital world are learnt –appropriate online behavior, good digital citizenship, cyber safety, plagiarism, working with virtual teams, self-discipline in a virtual world, digital and global entrepreneurship, globalization etc.
11. Broadens the horizons of many students as it exposes students to the world outside their city or country town.
12. Fits in with Rural Education where students in small rural schools need no longer be disadvantaged by distance and isolation, as technology allows them to learn virtually and maintain their subject choices, allows eg  LOTE (languages other than English) and other specialist subjects to be taught across schools by a virtual teacher.
13. Allows a mobile learning environment – anywhere, anytime, anyhow! (See Does mLearning make a difference?)
14. Inspires students to seek more from school.
15. Gets kids to go to school!

Evolution of google logo

Evolution of Google's Logo 

Google logo (Pre-Launch) 1997-1998

Google logo September-October 1998

Google logo September 1998- May 1999

Google logo May 1999- May 2010

Google logo May 2010- September 2013 

New Google logo September 2015

Qurious Digital

5 Simple Steps To Become Successful Blogger.

Introduction-Before You Start Blogging. Let’s See the Importance of Blogging. So It Will Help Inspire You To Do Blogging More Effectively.

· Increase to help your SEO/ SERP-  Conclusion of latest Google Phantom 2015 update is “FreshContent is the king of SEO.” Posting fresh content on blog is definitely going to help your website to get higher page rank in searching engine page result (SERP). Use long tail keywords in your blog articles. List out the targeting keywords, and categories you would like your business to be found with. Use these words, and related expressions when writing your posts.

· Drive more traffic to your website -  Your blog gives you the chance to make relevant content for your customers. Use this as a brand awareness tactic to drive traffic back to your web site. Make the blog on your website the Origin for all of your social media platforms. If your blog get more traffic it’s going to help your web site. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

· Conceptual Branding-  If your articles are well written it can revel your company as an industry leader. By doing this you will gain an opportunity to make your company as brand in your business and as well as on web.

Let’s begin    

                                                           

1. Deicide your topic

This is the first and foremost step to become a blogger. Decide what you want to write about..! Take your time, do some research, go out and finalize a topic and stick to it. Finalize your topic when you are sure and you know about it. Many people have personal blogs where they discuss what they are doing, what they are interested in and their life in general. This may look like that they have no theme in mind but look closer and you will see there are some rigid structures in place. These blogs are related to the blogger personally, something they find interesting on a given day. Choose a topic that genuinely interests you. Don’t select a subject that you just suppose appearance sensible to have an interest in or can attract lots readers. You’re the one who will have to do the writing for the blog, and it really helps if you’re addicted to your subject. That passion can shine through to your readers and keep them coming. Always think about readers or your potential customers because you are writing for them. Do research know them ask yourself question like Who are they? How my blog will able to attract them and get them to stay reading your blog? And then choose topic carefully.

2)                  Where you want to host your blog??

So, do you start your blog on WordPress, Blogger, Tumblr or even host it yourself? This also depends on the topic that you want to write about and the people you want to target. Important thing for a blog is its content, where it is hosted and shared is also an important factor.

WordPress- mostly beloved platform, WordPress is super-flexible for anyone even if your blogger or not. Can be expanded to become a fully independent blog. Most mature blog platform, stable and highly customizable through plugins and themes.

Blogger- is seen a great place for personal blogs. It’s free to start a blog here, and you’ll be able to choose from several awesome themes. You can also upgrade to their premium package. Blogger is one of the most well-known platforms, Blogger is created by Google, and so it’s trustworthy and reliable. It’s very simple to start using Blogger.

Tumblr- is also more personal but is faster paced and is more of a social media site as opposed to a blog in the classic sense. Tumblr is definitely the most effective. Once it involves visuals. Images, videos, music—it’s all very easy to show on your tumblr profile. And, there are loads of inventive ways in which you'll showcase them. People can even “reblog” your posts leaving you with a lot of followers and a bigger fan base.

3)                  Start writing and don’t stop…!

After all the research and collecting all the data & information you need to start writing your blog. Keep it short, introduce yourself and what your blog will be examining and leave it at that! Once you get yourself into a rhythm you’ll be able to write longer and better posts and will thus be on your way to becoming a successful blogger. Keep it going….! Usually people start blogging and eventually lose interest. So make sure that you maintain your interest in writing your blogs on a regular basis. Don’t write blog according to you write it according to reader.  Best thing to do before publishing your blog review it as a reader it will help your blog. Stay positive. Nobody becomes a better writer automatically. It takes months, even years, to form habits. But once those habits are in place, things can flow without any thought and hardly any effort. Before you know it, your writing is improving exponentially.

4)                  Don’t have an outdated look

·         Make design decent and elegant.

·         Use bullet list when necessary.

·         Try to use responsive themes. So readers can read on their Mobile.

·         Make blog easy to navigate.

·         Don’t maker user scroll

·         Have social bookmarking on your blog. Make it easy for your readers to connect with you.

             5)                  Go social with SOCIAL MEDIA

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. So in simple words it is something that connects you and your work with others. In today’s world social -media is of great importance. People share every aspect of their life through social media. With social media we connect to people throughout the world, which is the best part of social media.

Here are 5 points why use social media-

·         Branding – Create a recognizable identity for your blog or service. This is extremely important for a blog and small business.

·         Create a buzz – Get the word out about your blog and services in a way that promotes online conversation.

·         Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy.

·         Increase your link-ability – One way to move up in the search engines is to have links from other sites pointed to your site. Organic links – or links that come naturally to your great blog, awesome video, or amazing picture, are the best kind for your business. They’ll not only bring in traffic, but should also help move you up further in the search engines.

·         Provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media.  So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.

Qurious Tip-

·         Blogging is necessary for realizing your ideas, engaging the potential customers and community and to build your online presence.

·         For most bloggers, being successful is defined as attracting, keeping, and growing an audience of interested readers. Preferably an audience that leaves comments and interacts with you and with other readers.

Qurious Digital : Website Design and Development Company in Pune

We’re web site design and development company addicted to website style, ecommerce websites, on-line promoting and love on-line stigmatization by making idendity styles for on-line business for all SME firms. we offer CMS based mostly net style and development solutions with the net a pair of.0, Web 3.0 and latest World Wide net standards and additionally victimisation Responsive options like hypertext mark-up language five & Jquery.

Strategically analyzed and result familiarized web site style is what we provide to our customers.


Qurious Digital is one amongst the India’s leading net style firms providing on-line net style services to SME and valuable shoppers across the world. Graphinet's net style team in Pune workplace has dedicated team of net designers, programmers and lead generation specialist that build stunning websites, ecommerce stores and deliver effective on-line promoting solutions which will boost any company identity.

A well structured and designed web site could be a very important a part of a contemporary promoting strategy.


We will be delighted to assist you succeed your project goals by enhancing its reach to the outlined customers, for any web site project, whether or not it is a static websites, a company company web site, associate degree e-commerce resolution, or content management based mostly resolution (CMS) - our arch groups of net designers, PHP programmers, and SEO specialist are with you in each step of the event pahse. And this relationship doesn't finish here, as we will give you with web site maintenance support, net hosting solutions and with computer program optimization packages and pay-per-click advertising management solutions.

As we have a tendency to website design and development Company we fit your budget by providing custom solutions while not compromising on the necessities you wish or the standard of the answer. what is a lot of, we tend to surpass and supply the very best levels of private client service in order that you may feel valued each step of the approach.

A Professional designed web site works as continuous promoting tool for your company and that we guarantee with our web site style Principles and skill, it pays for you well -

We guarantee all our web site styles follow the proper principles and rules, like :

* W3C standards-compliant
* Cross-browser consistency with latest responsive options
* Clear navigation, to form the location simple to use
* Mobile friendly with simple navigation and reading
* Organise content in associate degree intuitive manner
* create the web site replicate the temperament of the corporate

So if you have got a replacement information processing system to style or wish to revamp your existing web site, our skilled website styleers can make sure that your web site design and development are finished to the very best commonplace, among the in agreement timeframe and to budget.

Get connected with our promoting team for your information processing system Visit Us.

5 Common Myths About SEO

SEO:

The process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results is called as Search Engine Optimisation (SEO). It considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. It targets different kinds of search which include image search, local search, video search and news search.

      1. Is it all about ranking??

Ranking alone is no longer the most important thing. Why? Because ranking only gets you visibility; it doesn’t equate to conversions, sales, or the coveted revenues. You need to make sure you rank for keywords that actually drive sales.

For example, if you are optimizing your bakery business in Pune  with the keywords “bakery,” whether you’re ranked #1 or not you will be surrounded by hundreds of other bakeries when searched. Not only that, but the person searching could be looking for something in particular like eggless cakes in Pune and you might not even offer that. If you optimize a phrase like “eggless cakes in Pune,” now you’re targeting your exact audience, someone in Pune who is looking for eggless cakes. Optimizing for a potential client is much more effective than just a high ranking.

      2. Social Media Marketing & SEO go hand-in-hand, or not?

Social media networks actually play a huge role in search engine rankings. In 2010, both Google and Bing have confirmed that Twitter and Facebook mentions play a role in SEO. Sharing Facebook pages as well as re-tweeting will help ranking your site.

If people like your content, they will like or share it, which is sending positive signals to search engines. Ratings and reviews on social profile pages such as Google+ and twitter are not only influential to search results for local businesses, but also impact potential new customers as well.

      3. Number of times a keyword is used, helps or not?

The point of optimizing your site is to focus on relevant terms that will attract your target audience, not repel them so they’re able to view all your awesome content. So uselessly putting or stuffing keywords makes no sense, rather getting you higher page ranking, it can get you penalized.

For example, if you stuff keywords and your content makes no sense than you might get a good ranking but eventually your page/site will be penalized. So the focus should be to make your content right, useful and meaningful.

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