Simple Steps For SEO

What is SEO?

SEO Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology and all the engineering & technicalities of a website such as code, information architecture & user experience etc. While Art is all about understanding the business, and the customer behavior and try to positively influence it by adding value to them (in the form of a product, service or a solution) and getting value in return (as leads, sales or branding).Search engine optimization is very crucial in improving the rankings of a website in search engine results for specific targeted keyword phrases. Our SEO experts ensure your visibility in the top five in the organic search results for a particular key word. We provide you an edge over your competitors and get higher traffic to your website. Our SEO services help you establish your business online and promote your brand online.

Search Engine Optimization is a crucial part of the internet or online marketing services. Professional Search Engine Optimization or SEO begins when your website is live. There are so many websites on the internet that it is possible that your website goes invisible. SEO is the tool that prevents this from happening. Qurious Digital is an SEO company in India, with its main office in Pune. Our SEO team at Qurious Digital uses the latest SEO tools to bring your website at the top of the search engines.Effective Search Engine Optimization has gone through a lot of changes since its inception. Earlier, link building, keyword stuffing, etc., were some of the practices used by search engine optimizers. However, today, these practices are pass, thanks to Google algorithms. The SEO team of this SEO Company in Pune is aware of these changes and adheres to the right rules while doing SEO for websites. Our SEO at Qurious Digital start with on-page optimization, where a complete analysis of the website is done. The analysis is followed by necessary changes done to bring in natural or organic traffic to the website. Our SEOs also know the importance that content holds on a website and works with the content writing team to come up with relevant content for the website.

We, the Search Engine Optimizers at Qurious Digital, are well versed with Google Panda and Penguin or Hummingbird updates in the algorithms. We know how important it is to follow these updates in algorithms to make a website popular and stay live; hence, follow the rules rigorously.Our SEO Company in India uses white hat SEO practices for our websites. We also route to blogging and social media optimization to popularize the blog.Hiring Qurious Digital for optimizing your website would help you to gain more clients for your website. Our SEO Company in Pune creates unique SEO campaign for every website, so that your website gets the popularity and visibility that it deserves! We also provide SEO services at SEO Company in Pune, SEO Company in Mumbai.

Why SEO industry is growing?

Increased use of search engines to look for information on web year on year.

Large brand advertisers are using SEO actively in India & Internationally.

Traditional or Direct marketers are increasingly adopting SEO.

Growth in the number of local search request with mobile web searches.

Organic SEO listings on Google search result page are more trustworthy than Ads.

Google are fast evolving and making demographic targeted & Geo targeted search results.

What we do in SEO-

Step 1: Target Market Business Analysis

Website analysis. Analysis of Meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but dont skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create Meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings. (Google doesn't use the keywords tag any­more.)

Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page were recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories (limited use). Professional search marketers dont sub­mit the URL to the major search engines, but its possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/AdSense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs youve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.

Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesnt stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

5 Simple Steps To Become Successful Blogger.

Introduction-Before You Start Blogging. Let’s See the Importance of Blogging. So It Will Help Inspire You To Do Blogging More Effectively.

· Increase to help your SEO/ SERP-  Conclusion of latest Google Phantom 2015 update is “FreshContent is the king of SEO.” Posting fresh content on blog is definitely going to help your website to get higher page rank in searching engine page result (SERP). Use long tail keywords in your blog articles. List out the targeting keywords, and categories you would like your business to be found with. Use these words, and related expressions when writing your posts.

· Drive more traffic to your website -  Your blog gives you the chance to make relevant content for your customers. Use this as a brand awareness tactic to drive traffic back to your web site. Make the blog on your website the Origin for all of your social media platforms. If your blog get more traffic it’s going to help your web site. Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

· Conceptual Branding-  If your articles are well written it can revel your company as an industry leader. By doing this you will gain an opportunity to make your company as brand in your business and as well as on web.

Let’s begin    

                                                           

1. Deicide your topic

This is the first and foremost step to become a blogger. Decide what you want to write about..! Take your time, do some research, go out and finalize a topic and stick to it. Finalize your topic when you are sure and you know about it. Many people have personal blogs where they discuss what they are doing, what they are interested in and their life in general. This may look like that they have no theme in mind but look closer and you will see there are some rigid structures in place. These blogs are related to the blogger personally, something they find interesting on a given day. Choose a topic that genuinely interests you. Don’t select a subject that you just suppose appearance sensible to have an interest in or can attract lots readers. You’re the one who will have to do the writing for the blog, and it really helps if you’re addicted to your subject. That passion can shine through to your readers and keep them coming. Always think about readers or your potential customers because you are writing for them. Do research know them ask yourself question like Who are they? How my blog will able to attract them and get them to stay reading your blog? And then choose topic carefully.

2)                  Where you want to host your blog??

So, do you start your blog on WordPress, Blogger, Tumblr or even host it yourself? This also depends on the topic that you want to write about and the people you want to target. Important thing for a blog is its content, where it is hosted and shared is also an important factor.

WordPress- mostly beloved platform, WordPress is super-flexible for anyone even if your blogger or not. Can be expanded to become a fully independent blog. Most mature blog platform, stable and highly customizable through plugins and themes.

Blogger- is seen a great place for personal blogs. It’s free to start a blog here, and you’ll be able to choose from several awesome themes. You can also upgrade to their premium package. Blogger is one of the most well-known platforms, Blogger is created by Google, and so it’s trustworthy and reliable. It’s very simple to start using Blogger.

Tumblr- is also more personal but is faster paced and is more of a social media site as opposed to a blog in the classic sense. Tumblr is definitely the most effective. Once it involves visuals. Images, videos, music—it’s all very easy to show on your tumblr profile. And, there are loads of inventive ways in which you'll showcase them. People can even “reblog” your posts leaving you with a lot of followers and a bigger fan base.

3)                  Start writing and don’t stop…!

After all the research and collecting all the data & information you need to start writing your blog. Keep it short, introduce yourself and what your blog will be examining and leave it at that! Once you get yourself into a rhythm you’ll be able to write longer and better posts and will thus be on your way to becoming a successful blogger. Keep it going….! Usually people start blogging and eventually lose interest. So make sure that you maintain your interest in writing your blogs on a regular basis. Don’t write blog according to you write it according to reader.  Best thing to do before publishing your blog review it as a reader it will help your blog. Stay positive. Nobody becomes a better writer automatically. It takes months, even years, to form habits. But once those habits are in place, things can flow without any thought and hardly any effort. Before you know it, your writing is improving exponentially.

4)                  Don’t have an outdated look

·         Make design decent and elegant.

·         Use bullet list when necessary.

·         Try to use responsive themes. So readers can read on their Mobile.

·         Make blog easy to navigate.

·         Don’t maker user scroll

·         Have social bookmarking on your blog. Make it easy for your readers to connect with you.

             5)                  Go social with SOCIAL MEDIA

Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. So in simple words it is something that connects you and your work with others. In today’s world social -media is of great importance. People share every aspect of their life through social media. With social media we connect to people throughout the world, which is the best part of social media.

Here are 5 points why use social media-

·         Branding – Create a recognizable identity for your blog or service. This is extremely important for a blog and small business.

·         Create a buzz – Get the word out about your blog and services in a way that promotes online conversation.

·         Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy.

·         Increase your link-ability – One way to move up in the search engines is to have links from other sites pointed to your site. Organic links – or links that come naturally to your great blog, awesome video, or amazing picture, are the best kind for your business. They’ll not only bring in traffic, but should also help move you up further in the search engines.

·         Provides another way for potential customers to find you – If you’re not high enough in the search engines for potential customers to find you, they can still find you through social media.  So, even if you’re not on the front page of Google, it doesn’t mean you can’t receive traffic.

Qurious Tip-

·         Blogging is necessary for realizing your ideas, engaging the potential customers and community and to build your online presence.

·         For most bloggers, being successful is defined as attracting, keeping, and growing an audience of interested readers. Preferably an audience that leaves comments and interacts with you and with other readers.